Digital Experience Coordinator

The Coordinator, Digital Experience is the operational engine of the Digital Experience team. Reporting to the Digital Experience Manager, you will own day-to-day execution across our DTC site and CRM channels, ensuring every customer touchpoint is built, launched, and optimized with precision.

This is a hands-on role for someone who loves e-commerce and wants to grow across site experience, CRM, CRO, and lifecycle marketing. You will build in Shopify, execute email and SMS in Klaviyo and Postscript, support testing, merchandise the site, and use customer behavior and performance data to identify opportunities.

Role: Coordinator, Digital Experience

Type: Full-Time

Location: New York Preferred

Compensation: $80,000

Required Work Authorization: USA

The Coordinator, Digital Experience is the operational engine of the Digital Experience team. Reporting to the Digital Experience Manager, you will own day-to-day execution across our DTC site and CRM channels, ensuring every customer touchpoint is built, launched, and optimized with precision.

• Own day-to-day Shopify updates across PDPs, landing pages, collections, navigation, and site modules
• Execute site merchandising updates based on campaigns, inventory, and performance
• Support CRO testing, QA, and documentation in partnership with our agency
• Monitor heatmaps, session recordings, and analytics to identify friction and optimization opportunities
• Partner with our development agency on site updates, briefs, timelines, and QA

• Build, QA, and deploy email campaigns and automated flows in Klaviyo
• Execute SMS campaigns and journeys in Postscript
• Support winback, replenishment, post-purchase, loyalty, and other retention initiatives
• Maintain email and SMS calendars in partnership with the Digital Experience Manager

• Partner with Growth to ensure post-click experiences align with acquisition strategy
• Work with Brand and Integrated Marketing to ensure site and CRM content reflects current campaigns and messaging
• Support weekly and monthly reporting across site and CRM performance
• Help maintain subscription, consent, and accessibility compliance workflows

• 1-3 years of experience in e-commerce, digital marketing, or CRM, ideally within a DTC or omnichannel consumer brand
• Hands-on Shopify experience is required
• Working proficiency in Klaviyo and Postscript, or comparable email and SMS platforms
• Experience building campaigns and automated flows
• Strong analytical curiosity and comfort using data to form recommendations
• Highly organized, detail-oriented, and able to manage multiple work streams
• Proactive, collaborative, low-ego, and eager to grow
• Beauty, wellness, or CPG experience is a plus
• Must be legally authorized to work in the United States

In your first 90 days, you will have taken ownership of day-to-day Shopify operations and CRM execution, built strong working relationships with our CRO and development partners, and begun surfacing actionable site and CRM optimization opportunities based on data and customer behavior.

Crown Affair is a first-of-its-kind haircare brand that empowers people to redefine their relationship with their hair through accessible luxury products, guidance, and community. We believe that loving your hair starts with understanding how to care for it.

Each product we make is developed to work together with any or all of our other products, so that together they form more than a routine: it’s a ritual.

• Crown Affair is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.