Brand Marketing Manager

Brand Marketing Manager, Hotel Park Ave NYC

We're looking for a Brand Marketing Manager who knows New York, understands culture and hospitality, and has a strong understanding of what makes a brand relevant.

Hotel Park Ave NYC sits where Midtown's business world meets the creative energy of No

Mad and Flatiron. As the hotel continues to establish itself in New York, this role will be central to shaping how the brand shows up, from partnerships and programming to content, communications and guest experience.

We’re looking for someone who is curious, culturally connected and close to what is happening in New York. Someone who understands how people move through the city and shapes the hotel brand around that, not around a generic idea of lifestyle or boutique hospitality.

Hotel Park Ave NYC’s General Manager, with a dotted line to the Regional Director of Marketing, East Coast

On-site at Hotel Park Ave NYC

• Act as the on-property brand guardian for Hotel Park Ave NYC, ensuring its positioning, tone of voice and visual identity are consistently brought to life across every touchpoint
• Act as a key operational member of the marketing team, executing overall strategy and brand positioning and working with commercial teams to analyze data and support the business
• Lead relationships with external partners, digital marketing agencies and PR representatives, contributing to monthly strategy calls and providing reporting to leadership teams
• Execute the property's social media strategy, including content capture, creation and identifying key partners
• Evaluate influencer and KOL opportunities, recommending partnerships that align with the brand, audience and commercial priorities
• Lead the planning and delivery of on-property brand and F&B activations, ensuring each is aligned with the hotel’s positioning and commercial objectives
• Coordinate on-property photo shoots, filming, site tours and media visits, including preparation, logistics and the review of external photography and filming requests
• Own and maintain the property marketing plan, translating the annual strategic sales and marketing plan into clear priorities, campaigns and activity throughout the year
• Own day-to-day website content and updates, ensuring the digital guest journey remains accurate, relevant and consistently on-brand
• Track and report on marketing performance across digital, website and campaign activity, using clear metrics and ROI where applicable to inform future activity and commercial decision-making
• Play an active role in weekly commercial strategy meetings, bringing performance insights, upcoming activity, market intelligence and ideas to support both brand and revenue objectives
• Identify partnership, programming and cultural opportunities that connect Hotel Park Ave NYC with new audiences and reinforce its brand positioning
• Stay closely informed on the competitive landscape, cultural trends and evolving customer behaviour, identifying opportunities to keep the hotel relevant and ahead of the market
• Oversee CRM, guest communications, in-room collateral and upsell platforms, ensuring messaging is commercially effective and consistent with the Hotel Park Ave NYC brand
• Build strong relationships across hotel operations, F&B and commercial teams, ensuring marketing activity is integrated across the property
• Contribute to the development of revenue-driving campaigns and initiatives across key business segments, bringing a strong brand and customer perspective

• Degree in marketing, communications or hospitality preferred
• Strong analytical, financial and project coordination skills
• Strong social media experience, with familiarity across Meta, Tik Tok and Linked In
• Working knowledge of MS Office,…