Enterprise Operations Intern — Brand & Content Strategy

Your role and responsibilities

In this role, you’ll work collaboratively, driving work that addresses a strategic business challenge facing our team: helping to turn our vast collection of content into an easily understandable system that supports our visitors’ key needs. In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization.

This is a highly visible intern program with leadership exposure and mentorship throughout the summer.

• Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes
• Apply deep curiosity to build an understanding of the market, targetaudiencesand IBM’s offerings to help create the most compelling messaging and content
• Analyze performance metrics and make data-driven recommendations to build the IBM brand from awareness to demand and develop optimization plans
• Work closely with internal agency partners on development and execution of specific elements of the content strategy, write creative and tactical briefs to prompt work, collaborate on asset creation, and help inform teams to do their best creative work for IBM

High School Diploma/GED

Bachelor's Degree

• Currently enrolled in an accredited University
• Available for an internship in Summer 2027
• Rising senior for the  school year
• Fluent in English; strong written and verbal communication skills
• Basic knowledge of brand and content strategy, content development, or similar
• Basic understanding of multi-channel marketing along the customer journey, including but not limited to social, digital,mediaand content
• Analytical mindset toidentifyopportunities, test potential solutions and synthesize insights into recommendations for messaging,brandand content strategy

• Open-minded and constant learner: consistentlyexpanding knowledge to gain new skills, apply new methodologies and develop expertise
• Active listener, able to effectively absorb and apply professional knowledge to tasks quickly
• Responsible team playerdemonstratingownership and accountability
• Knowledge of media planning, distribution, measurement, optimization and syndication

This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week.

This role will be posted until September 25. We will review all applications.

IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation.

By complementing local expertise with global experience and…