Senior Strategist, Digital

Company Description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same.

But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same.

But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values:
Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year.

We’re looking for a Senior Strategist, Digital with a passion for influencer marketing, social media and digital distribution to join our growing team in New York City. In this role, you’ll help shape breakthrough campaigns for high-profile consumer brands, driving creativity and innovation. As a Senior Digital Strategist at MSL, you'll serve as a trusted partner to account leaders, mentor and inspire junior team members, and bring fresh thinking that elevates every stage of the work.

The ideal candidate brings deep experience in consumer marketing, with a proven track record of developing and executing innovative global digital and influencer programs for leading brands. You’re equal parts strategic thinker, collaborative teammate and digital trend spotter, with a passion for creating work that delivers measurable impact.

• Ideate and execute organic social programs that complement the creative framework for a variety of programs, especially on Instagram, Facebook, Tik Tok, Pinterest, and You Tube. This includes developing and maintaining ongoing content calendars, posting to channels, and collaborating with inter-agency partners to produce social assets and copy.
• Keep a pulse on and engage with brand fans and enthusiasts who show passion and loyalty for our clients’ products and services by developing and executing consumer- and industry expert-centric programs – big and small.
• Manage large-scale paid influencer programs and oversee its tactical development, strategic execution, and post-program performance analysis. This includes preparing and presenting influencer strategies, lists, and briefs to internal teams and clients.
• Develop seeded influencer programs including the ideation of unique and interesting ways to ensure influencers create content that fits our owned social strategy.
• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time.
• Support both on-site and virtual events for clients, which may require occasional travel during evenings and weekends.
• Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client…