Marketing Manager

Description

Responsible for the conceptualization, development, execution and evaluation of marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the Bank's brand identity.

• Identify business unit marketing and/or communication campaign needs based upon business objectives.
• Develop marketing/communication campaign theme and message.
• Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation.
• Evaluate campaign for effectiveness in meeting business objectives.
• Analyze results of marketing campaigns and develop recommendations based upon campaign results.
• Contribute to the development and management of marketing campaign budgets.
• Manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives.
• Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite.
• Identify risk-related issues needing escalation to management.
• Promote an environment that supports diversity and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

• Onboarding communications
• Escrow-related communications
• Payment option education
• Website and account guidance
• Homeowner newsletters
• Digital app messaging
• Email marketing campaigns

• Write marketing copy/content.
• Create and manage email campaigns.
• Define data requirements for email distribution lists.
• Submit materials for compliance review.
• Coordinate with creative teams and channel partners.
• Perform quality assurance (QA/QC) on communications.
• Upload and manage email lists.

• Review the mortgage servicing website.
• Recommend and implement content updates.
• Expand informational sections as needed.

• Partner closely with mortgage servicing business leaders.
• Advocate for the business while managing priorities.
• Push back appropriately when necessary.
• Influence cross-functional teams without direct authority.

• Email marketing platforms (e.g., SmarterHQ or similar)
• Salesforce Marketing Cloud
• Marketing automation tools

• Basic HTML/email coding knowledge
• Email template editing
• Marketing technology experience
• Data handling and list management
• Manager emphasized that coding is not a requirement. The ideal candidate simply needs to be comfortable using user-friendly email marketing platforms.

Expert Level

This is a Contract position based out of Amherst, NY.

The pay range for this position is $50.00 - $52.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance…