Product Marketing Lead, Global DSP

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This role leads a team responsible for developing and executing marketing strategies for new and emerging products. It manages product positioning, messaging, and content strategy to engage customers and support sales channels. The role supervises and coaches product marketing managers to ensure alignment with market needs and business goals. Success is measured by the effectiveness of marketing strategies in increasing sales pipeline and market presence.

The work impacts organizational growth by driving product adoption and enabling sales through targeted marketing efforts.

• Manage and evaluate a team of product marketing managers to ensure effective marketing execution and team performance
• Provide ongoing coaching and professional development to direct reports to enhance team capabilities and career growth
• Develop product positioning, value propositions, and messaging that resonate with customers to increase sales pipeline and prospects
• Collaborate with leadership to establish pricing and promotional strategies that meet business objectives and optimize revenue
• Oversee creation of product content including collateral, technical briefs, and presentations for internal and external use
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field (Preferred)
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue (Preferred)
• 2+ years supervisory and/or leadership experience (Preferred)

• Leadership Strong leadership skills with proven ability to drive individuals and teams toward results; capacity to effectively provide feedback and coaching, able to mentor and guide individuals and/or teams. (Required)
• Go-to-market Strategy Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
• Segmentation A strong technical foundation, including experience delivering segment‑specific solutions (Required)
• Customer Experience Management Extensive customer interaction experience and customer success storytelling (Required)
• Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
• Project Management Proven interaction, interface and project management with cross‑functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel Required (Yes/No):
Yes

DOT Regulated Position (Yes/No):
No

Safety Sensitive Position (Yes/No):
No

Total Target Cash Earnings Opportunity: $158,160 - $285,240

National Base Pay Range: $131,800 - $237,700

The Total Target Cash Earnings Opportunity represents the expected total cash compensation…