Head of Credit Product Marketing, Principal

Location: New York

** The Role
** Blue Owl Capital is seeking a strategic, commercially minded, and highly collaborative Head of Credit Product Marketing to lead product marketing across Blue Owl's broad and growing Credit platform. This individual will serve as a senior marketing partner to investment teams, product specialists, fundraising teams, marketing organization and client business leaders across both the Wealth and Institutional channels.

This role sits at the center of Blue Owl's fundraising and client engagement efforts, responsible for translating investment capabilities, market opportunities, and portfolio outcomes into compelling narratives that drive awareness, engagement, and capital formation. The individual will drive the development of messaging, content, shareholder updates and communications, and go-to-market strategies across a range of credit solutions, ensuring consistency of messaging globally while tailoring execution to the distinct needs of institutional investors and financial advisors.

The mandate includes drawdown and evergreen funds within Direct Lending and Alternative Credit.

The successful candidate combines a deep understanding of private credit markets with strong storytelling capabilities, exceptional cross-functional leadership skills, and the ability to operate strategically while driving execution. They will play a critical role in shaping how Blue Owl brings its market-leading credit capabilities to life across the full client lifecycle, from product launches and fundraising campaigns to ongoing investor communications and in-market activation.
** Responsibilities
* *** Product Positioning, Messaging & Narrative Development
*** Develop and evolve differentiated positioning, messaging frameworks, and value propositions for Blue Owl's credit strategies and products in partnership with sales, product specialists and investment team partners.
* Translate complex investment strategies, portfolio construction concepts, and market developments into clear, client-centric narratives.
* Partner closely with investment teams, product specialists, and distribution leadership to develop messaging aligned to client needs and fundraising priorities.
* Ensure consistent positioning and messaging across Wealth and Institutional client businesses, regions, and channels.
* Serve as a steward of the Blue Owl brand by ensuring product narratives are differentiated, compelling, and aligned with the firm's broader story.
** Content Strategy & Development
*** Lead the development of high-impact marketing content, including pitch books, presentations, product materials, thought leadership, market insights, product updates, white papers, and sales enablement tools.
* Build and manage an ongoing content pipeline aligned to business priorities, fundraising goals, investor interests, and market events.
* Partner with investment professionals and product specialists to surface differentiated insights and translate them into scalable marketing content.
* Equip sales and client coverage teams with content that supports client conversations, fundraising efforts, and relationship expansion.
* Tailor content and messaging for Wealth and Institutional audiences while maintaining consistency in core product narratives.
** Go-to-Market Strategy & Product Launches
*** Lead go-to-market planning and execution for new product launches, fundraising initiatives, strategic campaigns, and key business priorities.
* Develop launch frameworks, messaging strategies, activation plans, and content programs that support successful market introductions.
* Partner with Segment Marketing, Client Engagement, Client Communications, Distribution, and Product Specialist teams to coordinate execution across channels and audiences.
* Establish repeatable launch and activation processes that can scale across products, geographies, and client segments.
** Product material management & Fundraising Support
*** Manage standard fun materials .
* Campaign inputs:
Collaborate with Segment Marketing on targeted activation strategies across advisor, institutional, and intermediary audiences.
* Ensure product narratives are consistently represented across digital channels, events, conferences, webcasts, and sales materials.
** Shareholder Communications
*** Lead the development of shareholder communications and investor-facing content, including shareholder letters, quarterly updates, AGM materials, annual meeting content, and performance narratives in partnership with investment teams,…