Marketing Lead, User Growth & Partnerships

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better.

Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

A Career at HARMAN Lifestyle We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow.

Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Roon, Denon, and Bowers & Wilkins.

Unite your passion for audio innovation with high-tech product development.

Create pitch-perfect, cutting-edge technology that elevates the listening experience.

HARMAN’s Software Experiences Business Unit (SEBU) builds software products that connect people to music. Our portfolio includes Roon, the leading music library management and playback platform for audiophiles, alongside new music products currently in development.

In this role you will own user growth and external partnerships for new consumer products. This means building the engine that brings the right users in at the right pace: influencer programs, community seeding, invite mechanics, lifecycle programs, and partnerships with artists, agencies, platforms, and companies across the music industry that accelerate awareness, excitement, distribution and credibility.

You will lead the growth strategy across channels, define growth targets with product and analytics counterparts, run influencer and partner programs, and manage the agencies that extend our reach.

This is a role reporting directly to the Product Strategy Lead within the Software Experiences Business Unit and works cross-functionally with product management, engineering, marketing, and analytics, counterparts across HARMAN’s Lifestyle division and Corporate Strategy organization, as well as external agencies and partners. The role is expected to grow to include direct reports as the business scales.

• Own the user growth plan for new consumer products, from early access through public launch and expansion, including acquisition targets, phasing, and the criteria for widening access.
• Own the growth strategy across channels: prioritize organic, influencer, and lifecycle programs; use earned traction and early performance data to determine when paid acquisition should begin; and build the media plan to scale the highest-performing opportunities.
• Build and run influencer programs: identify, recruit, and manage the artists, reviewers, and community leaders whose participation creates credibility, content, buzz, and early demand for new products.
• Translate established brand positioning into launch messaging, then refine the positioning, narrative, and channel approach based on what early users, creators, partners, and performance data reveal.
• Design and optimize invite and referral mechanics that convert early interest into measurable user acquisition, sustained organic growth, and repeatable growth loops.
• Lead community seeding across the scenes and channels where target users already gather, building presence and trust before asking for adoption.
• Identify, negotiate, and manage partnerships with artists, platforms, and companies across the music industry that accelerate distribution, strengthen content supply, or open new audiences.
• Partner with product management on the features that drive growth: invite and sharing mechanics, social proof, and engagement prompts, bringing channel and community insight into product decisions.
• Manage external agencies across strategy, social,…