Search Planner

Company description

We are Heartbeat, the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves, every day, to tearing down the status quo and ensuring our clients brands are impossible to ignore.

If you’re interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options, you might be our next Search Planner
.

After 2-3 years of experience, you know what it takes to slay Paid Search. These are the core skillsyou’ve totally nailed:

• Demonstrated knowledge of paid search best practices and optimization
• Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools
• A degree of “search nerdery” – a passion for what’s new in an evolving industry
• Ability to think on one’s feet and participate in team knowledge development
• Excellent written and verbal communication skills; some client-facing experience
• Experience working with healthcare/finance/”sensitive industry” clients a plus

Our team is looking for someone who is driven, organized and a master collaborator. Beyond that, here’show you’ll make your mark:

• Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations
• Generate keyword lists and assist with ad copy development
• Implement and track client campaigns, monitoring/questioning deliverables. Confidence and clarity on deliverables
• Conduct keyword research and competitive/market analyses; be able to present findings in bothinformal and formal environments
• Produce reports that analyze campaign activity
• Recommend testing opportunities or optimizations to clients and internal teams, provide industryfindings & POV on execution
• Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
• Ability to communicate with both internal teams and clients professionally and concisely
• Compiling, analyzing and delivering account performance data to internal and external clients

Search Planner is where you’ll start, but we’re always planning for where you’ll go. Our Paid Search Planners are all expected to hone skills that will help build on their careers. Those skills include:

• Assisting in process innovation and documentation to inform best practices for Paid Search
• Honing presentation skills via Marcel training and ‘Speak From the Heart’ which will betterprepare you for client-facing opportunities
• Contributing to annual Media Planning exercises to refine data analysis capabilities

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is the healthcare marketing & advertising Challenger Agency, headquartered in NYC and powered by ~300 smart people all over the US. We’ve been named “Best Place to Work” by AdAgeandMM+M eight times, celebrated as a “Diversity & Inclusion Champion” by Med Ad News , and heralded as an iconoclastic creative community for more than a quarter century.

We care about three big things:

We take on brands intent to break through entrenched habits, reach audiences others struggle to move, and stand apart in markets crowded. That means every challenge, every decision is an opportunity to find blue water, invent a new solution, or conjure Creative that provokes & delights. Checking a box is not in our DNA.

As sherpas & partners to marketers who have big mountains to climb and the motivation to make it happen, we relentlessly deliver on our core values: ambition, insight, invention, courage, and positive impact. This isn’t for everyone. It is definitely for us.

We’re the most diverse agency in healthcare, by design: being the Challenger Agency means outside perspectives and…