Manager, Lifecycle Marketing ServiceNow NY, US Workplace On-site ago

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Overview

Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention. You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.

Key Responsibilities

• Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives

• Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data

• Execute real-time segmentation and targeted messaging across email, in-app, and other channels

• Monitor campaign metrics daily; identify performance gaps and recommend optimization tactics

• Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development

• Support data and analytics team with audience definition, testing requirements, and performance analysis

• Execute A/B tests and optimization experiments; document learnings and share insights with the team

• Collaborate with Product and Customer Success teams on engagement signals and retention opportunities

• Maintain accurate campaign documentation, timelines, and stakeholder communication

• Contribute to quarterly business reviews and performance analysis

Required Qualifications & Experience

• 3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline

• Proficiency with marketing automation platforms and analytics tools

• Experience building and optimizing customer journeys or email campaigns

• Strong analytical skills and comfort working with performance data

• Excellent project management and organizational skills

• Ability to collaborate across teams and communicate technical concepts clearly

• Understanding of customer engagement best practices and testing methodologies

For positions in this location, we offer a base pay of $126,800 - $221,900
, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to Service Now employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, Service Now may confirm the distance between your primary residence and the closest Service Now office using a third-party…