Marketing Manager, Young Adult; Hybrid

Penguin Random House LLC

NY 10019, New York, 1745 Broadway, United States

hybrid

USD 77,500 (Yearly)

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

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Penguin Young Readers is seeking a Manager to join their Marketing team. Reporting to the Director, YA Marketing, this role sits within the Young Adult & Adult Crossover marketing group and offers the opportunity to collaborate closely with editors, publishers, sales colleagues, and the broader Penguin Young Readers team, as well as a roster of renowned and bestselling authors including John Green, Sabaa Tahir, Ransom Riggs, Melissa de la Cruz, Marissa Meyer, and Ali Hazelwood.

• Develop and execute integrated marketing campaigns for key frontlist young adult and adult crossover titles, spanning retailer promotions, advertising, social media, and consumer festivals and conventions.
• Manage content development and production for retail and consumer collateral that supports key title campaigns, including advertising units, displays, promotional items, digital assets for booksellers, and partnership materials. This includes writing copy and partnering closely with Creative Services on execution.
• Partner with the rest of the YA & Adult Crossover team on consumer festival and convention strategy, working with internal and external stakeholders to secure sponsor ships, brainstorm creative activations, coordinate the creation and shipping of materials, and staff events as needed. This role includes travel to locations outside of New York City.
• Partner and collaborate on social media content for Penguin Teen and Berkley XO channels
• Collaborate directly with editorial, publicity, sales, creative services, authors, and agents to communicate, refine, and execute marketing plans.
• Work closely with colleagues across marketing and publicity to share ideas, brainstorm opportunities, and develop new marketing tools and strategies.
• Prepare marketing presentations, campaign documents, and related materials.
• Manage seasonal sales schedules, campaign timelines, and key deadlines.

• At least four years of marketing experience, with a focus on creating and executing integrated campaigns; book publishing experience strongly preferred
• A genuine interest in young adult and new adult books, authors, readers, and marketplace trends
• Excellent written and verbal communication skills, including strong presentation skills
• Fluency in core marketing channels and tools, including email, social media, and advertising
• Exceptional organizational skills, with the ability to meet deadlines, manage multiple projects, and prioritize effectively
• Proven ability to work both independently and collaboratively within a team
• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems
• Comfortable being featured in social media content