Sr. Manager, Corporate Communications

Be part of an amazing story Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

Be part of an amazing story Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

The Sr. Manager, Corporate Communications supports our brand and product communications efforts for Macy’s. This role creates and executes integrated communications and public relations strategies that bring the Macy’s narrative to life across the country. They focus on brand campaigns, product / brand launches, national and local media, key store-related initiatives, social impact activations, local community events, initiative-based launches, and crisis communication.

The Associate also works closely with the team to protect the Macy’s brand by managing media relations, de-escalating media emergencies, and addressing public issues related to the Macy's brand nationwide.

• Enhance the company’s storytelling to showcase why Macy’s is a leading brand and retail innovator.
• Develop and execute short- and long-term strategies for key company initiatives involving brand and product such as new partnerships and collaborations, expansions, and consumer campaigns and activations to generate positive media coverage.
• Build and maintain strong, productive relationships with traditional and non-traditional media contacts, focusing on national and priority media markets across all regions.
• Create and edit press materials and media advisories, manage new media content development, and pitch stories for ongoing placements.
• Cultivate strong relationships with internal and external leadership, including company executives, brand and product leadership, civic partners, and non-profit organizations.
• Provide media training for spokespeople, focusing on thought leadership for key company executives to represent Macy’s nationally and in their respective markets.
• Manage complex, fast-moving, and unexpected communications challenges and media interactions effectively.
• Collaborate with the External Communications Team to recap media results quarterly and by project.
• Review internal and external communications materials to ensure alignment with the organization’s overall mission and goals.
• Assist in managing the budget for the brand and product communications pillar.
• Oversee multimedia websites for brand and brand & product initiatives.
• Address brand and product-related communications, including store closures.
• Lead crisis management efforts, including handling various events and natural disasters.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Storytelling and Communication
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Ability to craft compelling narratives and develop integrated communication strategies that enhance Macy’s brand image. Strong command of language and writing for various materials including…