Senior Account Director - Food and Beverage

Compensation: $120,000 - $130,000 / year

Department:
Lifestyle

Location:

PURPLE New York

Compensation: $120,000 - $130,000 / year

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist, we create it.

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist, we create it.

We seek a Senior Account Director with an insatiable passion for food, mixology, and the magic of hospitality to lead high-profile restaurant, bar, and beverage accounts. You’ll blend PR strategy with creative genius to launch Michelin-starred concepts, curate immersive dining experiences, and turn chefs into household names. If you live for the buzz of a packed restaurant opening and dream in press headlines, this is your stage.

• Design bold PR strategies for celebrity chefs, luxury hotel F&B programs, and emerging drink brands.
• Brainstorm experiential campaigns—think pop-ups in unexpected locales, chef-artist collaborations, or viral cocktail competitions.
• Craft narratives that transcend food:
  Position clients as cultural icons (e.g., linking Francis Mallmann’s fire feasts to sustainability trends).

• Secure coverage in top-tier food, lifestyle, and business outlets (NY Times Food, Eater, Food & Wine, Bloomberg Pursuits).
• Cultivate relationships with critics, editors, and influencers who shape dining trends.
• Leverage global agency networks to amplify stories across APAC, EMEA, and Americas markets.

• Serve as a trusted advisor to restaurant groups, chefs, hotel groups, and beverage innovators.
• Navigate high-stakes moments: restaurant openings, crisis comms (e.g., supply chain scandals), and brand reinventions.

• Lead a team of account managers and creatives, fostering a culture of curiosity and precision.
• Collaborate with in-house content creators, social media strategists, and event producers to deliver 360° campaigns.

• Identif…