Product Marketing Manager

Arcadia is the AI-powered energy intelligence platform for businesses. We replace fragmented tools and manual workflows with one platform to pay utility bills, buy energy, and advance sustainability — across every location, at enterprise scale.

Trusted by Fortune 2000 companies, Arcadia combines unified data, AI-powered analytics, and expert advisory to help enterprise teams save money, mitigate risk, and cut carbon .

We deliver this through three comprehensive solutions:

• Utility Bill Management: Automating the entire utility bill lifecycle — from data capture and validation to payment processing and auditing.
• Energy Procurement Advisory :
  Bringing together comprehensive data, AI-powered analytics, market expertise, and a strong partner network to make sophisticated procurement options accessible to all. .
• Sustainability Reporting — Verified emissions data with seamless integration into leading sustainability platforms.

Tackling the world's most complex energy challenges requires diverse thinking. We're building teams of people from different backgrounds, industries, and disciplines — united by a belief that energy management should be simple, intelligent, and a genuine driver of business value.

We are seeking a Product Marketing Manager to support the go-to-market (GTM) lifecycle across Arcadia’s products and solutions. Responsibilities include buyer persona development and customer segmentation, product positioning, packaging & pricing, sales enablement, and competitive/market insights. The role will help bridge commercial, finance, and product management, helping to drive the product roadmap by delivering market insights while also ensuring we are successfully selling our products and expanding into the right markets.

• Define buyer personas and customer segmentation to sharpen targeting across marketing and sales
• Drive go-to-market enablement and positioning refinement of our current product offering
• Collect and synthesize market intelligence to inform product roadmaps and GTM strategies
• Support product launches and ensure alignment and enablement across each stage - from conception to GA launch – by connecting external customer needs, competitive differentiation, commercial requirements, technological capabilities, and business goals.

The ideal candidate is a self-starter and strong leader who can drive end-to-end initiatives and processes across many teams and functions. This person will need to be adept at stakeholder management, communication, problem solving, and market analysis and combine that with domain expertise and intuition. They should also bring AI fluency and a growth mindset — comfortable experimenting with and adopting AI-powered marketing tools to work smarter and faster.

This role will report to the Head of Product Marketing. Additionally, the Product Marketing Manager will collaborate frequently with sales, pre-sales, product managers, customer success teams, and customers.

Arcadia is open to fully remote candidates and employees have access to co-working spaces.

• Define and maintain buyer personas and customer segmentation frameworks to guide messaging, targeting, and campaign strategy
• Work with our customers, the commercial team, and the product team to develop messaging, positioning, packaging, and GTM strategy for Arcadia’s products
• Support product launches, ensuring we are communicating with and enabling GTM at each appropriate stage of the product life cycle
• Gather or conduct market and competitive research to understand what customers want and how to position against alternatives
• Own product and commercial enablement for our GTM teams, including sales playbooks, battle cards, and training
• Partner with…