Associate Media Innovation Manager

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Work Category:

Hybrid Telecommute, Hybrid Telecommute

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location:

Must be willing and able to be based in NYC, NY (Requires 3 days per week onsite) OR Dallas, TX (Requires 4 days per week onsite)

A Taste of What You’ll Do

As an Associate Growth Media Innovation Manager at GALLO, you will drive the future of performance media by developing innovative strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness. In this highly collaborative role, you will connect brand, media, analytics, commerce, and agency teams to uncover emerging opportunities across AI-driven discovery, paid search, paid social, retail media, and third-party marketplaces.

You will lead the hands-on development, activation, management, and optimization of performance media campaigns across Paid Search and 3rd Party Marketplace/Retail Media for an assigned portfolio of brands. Using campaign insights, consumer behavior, and business priorities, you will guide audience and keyword strategies, budget allocation, bidding, targeting, creative recommendations, testing, and ongoing performance improvements.

You will also help shape how consumers discover and choose brands across traditional and emerging platforms. Partnering with SEO, content, brand, commerce, integrated media, and agency teams, you will translate evolving discovery behaviors into actionable media strategies that connect short-term performance with long-term brand growth.

As a champion of experimentation, you will build innovation roadmaps, design structured testing frameworks, evaluate new technologies and platform capabilities, and turn learnings into scalable recommendations. Your thought leadership will advance the Media Center of Excellence, establish best practices, strengthen internal education, and foster a culture of continuous learning, ownership, and innovation.

What You’ll Need

• Bachelor’s degree plus 5 years of performance media experience to include paid search, social, retail media, or 3rd party marketplace planning and buying, reflecting increasing levels of responsibility; OR Master's degree plus 3 years of performance media experience to include paid search, social, retail media, or 3rd party marketplace planning and buying reflecting increasing levels of responsibility.
• Strong understanding of all aspects of digital marketing, e-comm, and analytics.
• Proficient with PPC/retail media tools and hands-on operational experience in ad platforms (e.g. Google Ads, Bing Ads, Facebook Ads Manager, Instacart, Door Dash, Pacvue, etc.)
• Strong Understanding on bidding strategies, targeting capabilities, audience segmentation, and campaign structure on multiple platforms
• Experience managing budgets and KPIs, across multiple channels, and adjusting spend to meet performance goals
• Proven experience in effectively managing retail media and paid search campaigns.
• Experience working with multi-disciplinary teams of media, marketers, and analytics.
• Strong analytical skills and the ability to interpret media data to drive business decisions.
• Proficiency in Excel (pivot tables, v-lookup, basic formulas).
• Strong presentation skills and executive presence to garner support from marketing teams/leadership and persuade them on media…