Director, Integrated Marketing

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care.

Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.

Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.

Ro is looking for a Director of Integrated Marketing to lead the development and execution of our highest-priority integrated marketing campaigns.

This is a senior, hands‑on role for a marketer who knows how to take a strong creative idea into a cohesive campaign that reaches consumers across paid, owned, and earned channels. You’ll bring together Brand, Product Marketing, Growth, Communications, Insights, and other channel teams around a shared campaign strategy and ensure that every part of the campaign works together to maximize its impact.

You’ll be accountable for integrated campaigns from early strategy and planning through launch and performance assessment. You’ll propose how an idea should come to life across channels, identify the moments and tactics that can make it bigger, establish the campaign plan and operating cadence, and drive alignment among the cross‑functional team and prioritize exceptional execution.

At Ro, Directors are both leaders and operators. This role will initially be an individual contributor, but will have significant cross‑functional leadership responsibility. You should be equally comfortable shaping the strategy for a major campaign and getting into the details required to make it successful.

• Own the integrated marketing strategy and execution for major consumer campaigns, including celebrity partnerships, brand moments, and other high-priority launches.
• Translate campaign objectives, audience insights, product claims, and an aligned creative concept into a clear integrated marketing strategy across paid, owned, and earned channels.
• Identify opportunities to maximize a creative concept across channels, ensuring we’re not simply adapting the same idea everywhere but taking advantage of what each channel can uniquely contribute.
• Build the campaign architecture: define the role of each channel, key moments, sequencing, dependencies, and how the pieces work together to create greater impact.
• Maintain a holistic view of the consumer experience and ensure campaigns feel cohesive wherever consumers encounter Ro.

• Serve as the single accountable marketing lead for assigned integrated campaigns, bringing together teams across Brand, Product Marketing, Growth,Communications, and other functions.
• Partner with Product Marketing to understand the consumer insight, value proposition, and product claims we can credibly bring to market.
• Partner closely with Brand as they develop the creative concept, helping pressure‑test how ideas can extend across channels and identifying opportunities to maximize the concept once aligned.
• Partner with channel owners to determine how the campaign should come to life within their channels, bringing their expertise into the integrated strategy rather than…