Senior Analyst, Experiential Marketing - Resy
Listed on 2026-09-24
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Marketing / Advertising / PR
Event Management & Planning, Marketing Communications
The Resy Experiential team is seeking a Senior Analyst, Experiential Marketing to help create distinctive dining and hospitality experiences at the intersection of Resy, American Express, restaurants, and culture. This role is ideal for a highly organized experiential marketer and producer who combines strong project management with creative thinking, sound judgment, and a genuine passion for hospitality. You will own key work streams across original Resy programming, select enterprise/Card Member experiences, and select sponsor ships - from large-scale pop-ups and branded activations to intimate, in-restaurant dining events and one-of-a-kind culinary moments.
At Resy, our experiences give diners distinctive access to the world of hospitality through special menus, chef collaborations, and memorable culinary moments with exceptional talent from around the globe. By showcasing a diverse range of cuisines, cultures, and perspectives, Resy experiences deepen the connection between Resy users, American Express Card Members, our restaurant, venue, and sponsorship partners, and the broader global dining and hospitality community.
As a Senior Analyst, you will help bring these experiences to life from concept through execution, owning critical work streams across external production agencies, internal marketing stakeholders, and restaurant, venue, and sponsorship partners. You will be responsible for leading key steps in the production process, including ticketing, compliance, marketing asset reviews, on-site production, budget tracking, and post-event reporting. Success in this role requires both a producer's attention to detail and a marketer's understanding of audience, brand, storytelling, and enterprise business objectives.
Under the direction of the Senior Manager, Experiential and Director of Experiential & Sponsor ships, you will collaborate cross-functionally across Global Dining (Resy) and the enterprise (Amex) to drive programs forward, anticipate risks, solve problems, and keep work aligned, on schedule, and within budget. You will be equally comfortable developing a polished presentation for senior stakeholders and being on-site troubleshooting the details that make an experience exceptional.
This is a hybrid role based in New York, NY, with travel to other U.S. cities required approximately 25-30% of the year.
Responsibilities- Own key work streams to support Resy brand, enterprise, and/or sponsorship programming, helping drive programs from concept development through launch, execution and wrap
- Partner with Resy and Amex marketing teams to develop and execute go‑to‑market plans for events and activations, ensuring programs drive key audience, brand, and business objectives
- Manage day‑to‑day work streams with external event production agencies, establishing clear deliverables, timelines, and expectations while driving follow‑through
- Partner with internal legal and compliance teams to navigate nuanced review processes and ensure events and corresponding marketing assets are approved prior to launch
- Drive end‑to‑end event work streams including program ideation, partner curation and management, ticketing setup, production planning, guest experience, on‑site execution, and post‑event reporting
- Travel to and play an active on‑site role at events in cities across the U.S., confidently helping to troubleshoot issues and adapting to support in real time as needs change
- Develop and maintain clear, polished program proposals, production decks, run‑of‑show and working documents, spreadsheets, stakeholder updates, and event recaps
- Track event budgets and KPIs, maintain accurate reporting, and translate results and learnings into actionable recommendations for future programs
WHAT YOU HAVE:
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