Director, Audience

Overview

Fortune is hiring a results-driven Director, Audience Recruitment to lead audience acquisition and recruitment for its live events and conferences. This role is responsible for developing and executing innovative, data-driven marketing strategies that engage top executives, drive attendance, build qualified pipelines, and optimize event revenue.

The ideal candidate combines strategic leadership with hands‑on execution and brings a strong understanding of B2B sales and marketing, including demand generation, pipeline management, lead qualification , and conversion optimization.

• Develop and lead multi‑channel audience recruitment strategies that define target audience profiles, priority segments, acquisition goals, and recruitment tactics for Fortune’s live events and conferences.
• Establish clear goals, prioritiz e work, support professional growth, and ensur e high‑quality execution across the team.
• Partner closely with event s , sales, marketing , data, and product teams to align marketing activity with revenue goals, attendee acquisition targets, and customer needs.
• Build and manage marketing funnels , from audience identification and outreach through registration and attendance.
• Manage CRM , landing pages, and registration systems to ensure data integrity, campaign setup, audience segmentation, reporting accuracy, and efficient handoffs between marketing and sales.
• Identify , source, validate , and maintain targeted invitation lists that maximize executive engagement, registration, attendance, and revenue potential.
• Oversee email marketing strategy and execution, including audience segmentation, messaging, creative development, list management, scheduling, testing, deliverability, and performance analysis.
• Lead paid digital marketing initiatives across platforms including Linked In , Google , and telemarketing , optimizing investment, targeting, reach, conversion, and cost per acquisition.
• Analyze campaign and pipeline performance using data and analytics tools; translate insights into actionable recommendations that improve ROI, conversion rates, attendance, and revenue.
• Collaborate with internal teams on social media, newsletters, content, promotional strategies, and executive outreach to expand reach and engagement.
• Set, manage, and exceed audience, pipeline, registration, attendance, and revenue targets while effectively managing budgets and optimizing marketing spend.
• Lead project planning and workflow across concurrent events and campaigns, ensuring deadlines, priorities, resources, and performance expectations are clearly managed.

• 10+ years of progressive experience in audience acquisition, event marketing, demand generation, B2B marketing, sales, or executive‑level engagement.
• Experience m entoring and developing a team of marketing professionals, including marketing managers.
• Demonstrated experience building and managing marketing funnels, with an understanding of lead generation, lead qualification, conversion, customer acquisition, and revenue attribution.
• Strong experience with CRM, marketing automation, and registration platforms.
• Proven success developing and executing multi‑channel marketing campaigns across email, paid digital, social media, content, and executive outreach.
• Strong analytical and financial acumen, with the ability to assess marketing and pipeline performance, forecast results, manage budgets, and optimize investment.
• Excellent leadership, interpersonal, and communication skills, with the ability to influence senior executives and collaborate effectively across functions.
• Ability to manage multiple high‑priority projects and events with overlapping deadlines while maintaining quality, precision, and strategic focus.
• Willingness…