Manager, Brand Engagement - L'Oreal Paris; Cosmetics

Division:Consumer Products Division

Location:Hudson Yards, NYC

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

About the role: The L’Oréal Paris US Cosmetics Brand Engagement Team is seeking an operational, creative, and consumer-centric marketer to lead the execution and day-to-day management of brand engagement activations for our lip and eye categories. In this role, you will bring business-driving strategies to life through flawless 360-degree execution across Paid Social, Advocacy & Influencer (A&I), Social Media, PR, and Events.

You will connect brand engagement verticals to the consumer journey to meet key KPIs, recruiting new audiences while maximizing our existing customer base.

• Partner with US Marketing, DMI, and Brand Engagement to shape the long-term social vision for L’Oréal Paris in alignment with divisional business objectives.
• Develop breakthrough strategies to compete and win in the dynamic beauty social landscape.
• Identify, test, and scale innovative social opportunities and first-to-market programs (e.g., Tik Tok Shop, L’Orealistar).
• Collaborate seamlessly with cross-functional teams including Media, PR, Digital Marketing, and Customer Marketing.

• Advocacy & Influencer (A&I)
  Manage end-to-end influencer campaigns for the lip and eye categories—including casting, contract negotiation, content review, budget management, and creator boosting.
• Partner with external influencer agencies to execute impactful activations.
• Leverage deep knowledge of social trends to deploy top-tier creators timely and authentically.
• Partner with the BAL team and Shopper Marketing experts to craft socially-driven, retailer-specific programs that drive awareness and sales conversion.

• Manage relationships with post-production partners to edit, iterate, and optimize creative assets for paid media.
• Storyboard and propose cut-downs of influencer content for Meta, You Tube programmatic, and emerging placements.
• Own recommendations for paid content strategy (boosting, content swaps, cut-downs) and ensure alignment with marketing priorities.
• Oversee asset tracking documentation and collaborate on content production shoots as needed.

• Traffic influencer and branded assets for paid media campaigns.
• Analyze paid media reporting to deliver actionable content optimization recommendations.

Define social KPIs for influencer campaigns, track performance through execution, and author detailed campaign recaps and monthly Share of Voice (SOI) diagnoses.

• Execute event and seeding strategies for the lip category in partnership with production agencies and PR teams to build brand love and advocacy.
• Own the organic social strategy for the lip and eye categories, collaborating with cross-category teams and our social agency to manage the editorial calendar and approve assets.
• Ensure key product priorities are integrated into PR pitching and social calendars.

• Oversee the social budget for assigned campaigns, ensuring optimal spend, efficiency, and…