Marketing Specialist- Beauty AQ

Aquent is partnering with a leading, fast-paced retail organization that is deeply committed to delivering exceptional consumer experiences. This company is at the forefront of shaping trends and connecting with a broad audience through innovative products and compelling storytelling within the dynamic consumer goods sector.

Are you ready to make a significant impact in the dynamic world of beauty marketing? This is an incredible opportunity to be at the heart of transforming strategic vision into captivating consumer-facing campaigns for a growing Beauty category within a prominent retail organization. In this newly created role, you’ll be instrumental in shaping how beauty products come to life across every customer touchpoint, driving growth and ensuring a consistent, compelling brand narrative.

If you thrive in a collaborative environment and are eager to see your work directly influence consumer engagement, this is the perfect role to accelerate your career and leave your mark on how consumers experience beauty!

• Support the development and execution of marketing strategies designed to drive growth within the Beauty category.
• Help identify opportunities to strengthen category storytelling based on consumer trends, cultural moments, competitive activity, and business priorities.
• Serve as a key liaison between Marketing, Merchandising, Creative, and channel teams, fostering seamless collaboration and ensuring project success.
• Translate category priorities into clear, compelling consumer-facing marketing messages and campaigns.
• Support high-priority Beauty launches, promotional moments, and frequent seasonal initiatives, ensuring timely and effective execution.
• Partner with dedicated channel teams across email, SMS/push, social, digital, paid media, and other consumer touchpoints to support campaign execution.
• Provide strategic guidance around messaging, imagery, timing, and prioritization to ensure campaigns effectively represent the Beauty category’s vision.
• Coordinate marketing and creative asset requests, ensuring all teams have the necessary resources for successful execution.
• Maintain consistency in Beauty storytelling across all channels, reinforcing brand identity and customer loyalty.
• Identify opportunities to optimize existing marketing efforts or introduce new approaches within individual channels to enhance performance.
• Support marketing priorities across a fast-moving retail calendar with frequent product launches and seasonal updates.
• Manage priorities across multiple seasons simultaneously, partnering with teams on current initiatives while also planning strategically for upcoming seasons.
• Support go-to-market planning from initial briefing through in-season execution for new products and campaigns.
• Develop and maintain marketing briefs, presentations, seasonal materials, and other tools used to align cross-functional teams.
• Help answer day-to-day prioritization questions and keep initiatives moving forward across multiple stakeholders.
• Monitor category and campaign performance to identify opportunities for optimization and improvement.
• Support test-and-learn initiatives, emerging trends, product opportunities, and timely cultural moments to keep the brand at the forefront.
• Contribute to hindsight and performance analysis and help translate learnings into actionable recommendations for future strategies.
• Partner with channel teams to identify opportunities to adjust messaging, imagery, or storytelling based on evolving business and consumer needs.

You are a proactive, highly organized, collaborative marketer who understands how to seamlessly move between strategic planning and hands-on execution. You are comfortable being the central point of contact across…