Manager, Global - Too Faced Cosmetics

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

DEPARTMENT:
Too Faced Global Creative

REPORTS TO:

Vice President, Creative Director

The Manager, Copy is responsible for bringing the Too Faced voice to life across product, packaging, campaign, digital, social, retailer and brand storytelling. Working directly with the Vice President, Creative Director, this role develops distinctive, witty and culturally relevant copy that is unmistakably Too Faced while clearly communicating product benefits and supporting business objectives. The ideal candidate is both a strong conceptual writer and a versatile brand copywriter who can move fluidly between naming a new product, developing campaign language, writing packaging copy, creating social-first messaging and supporting retailer and brand presentations.

• Develop copy across product launches, packaging, campaigns, digital, social, e-commerce, retailer materials and other global brand touchpoints.
• Partner directly with the Vice President, Creative Director to establish and evolve the Too Faced tone of voice across consumer-facing communication.
• Develop product names, shade names, collection names, campaign lines, headlines, taglines and other brand language.
• Write compelling packaging copy that brings product stories, benefits and brand personality to life clearly and memorably.
• Develop campaign messaging and copy concepts that work in partnership with the overarching creative idea and visual direction.
• Translate product positioning, claims and marketing strategy into concise, engaging and consumer-friendly language.
• Create copy for global brand decks, launch presentations, retailer sell-in materials and other key storytelling tools.
• Adapt global messaging across digital, social, e-commerce and retailer environments while maintaining a consistent brand voice.
• Understand the language, behaviors and creative conventions of key social platforms and write copy that feels native to each channel.
• Partner closely with the Director, 360 Creative, Director, Design, Senior Art Director, Visual Merchandising, Marketing, Product Development, Social, E-commerce and Regional teams.
• Develop clear copy guidelines and messaging frameworks that enable regions, retailers and external partners to maintain the Too Faced voice.
• Review regional and external copy adaptations to ensure consistency with global messaging and brand tone.
• Work within product claims, legal and regulatory requirements while maintaining creativity, clarity and personality.
• Use generative AI and emerging creative technologies thoughtfully to support ideation, language exploration, research and workflow efficiency while maintaining originality and a distinctive human voice.
• Manage multiple projects and shifting priorities while maintaining accuracy, consistency and a high standard of creative writing.
• Stay deeply connected to beauty, fashion, entertainment, internet culture, social media and pop culture to keep the Too Faced voice current and culturally relevant.

• Minimum of 5-7 years of copywriting or brand writing experience,…