PR & Communications Manager

ABOUT ZEGNAThe global leader in luxury menswear, ZEGNA was founded in the Italian Alps in 1910. Part of the Ermenegildo Zegna Group, the brand remains true to the values of its visionary Founder, Ermenegildo Zegna, who believed in creating world-class fabrics in harmony with both nature and local communities—a philosophy embodied by Oasi Zegna, the home of our values. The inspiration behind the brand’s values, Oasi Zegna, continues to guide everything we do at ZEGNA — from supporting our people to fostering a culture of growth, where craftsmanship and innovation are core elements of our learning processes and long-term growth strategy.

YOUR ROLE AT ZEGNAAs PR & Communications Manager, based in New York, you will bring your unique strengths to the Public Relations & Communications team, helping us think strategically while overseeing press strategy, celebrity initiatives, press and media relationships, wholesale activities, events, and gifting activities.

You’ll work closely with the Director of PR & Communications, North America, you will execute of communications, public relations, and celebrity efforts for our brand in the US.HOW YOU BRING IT TO LIFEHere’s how you’ll bring this role to life each day – making it your own and shaping it with your unique talents and expertise:

PR, Communications & Celebrity Execute and deliver the communication strategy, press, celebrity, influencer engagement, and PR activations across the brand and will seamlessly execute media partnership, PR, celebrity, and influence to deliver outstanding earned media outcomes.

Communicate brand guidelines, materials that are directed from HQ team to dedicated teams and third parties

Oversee agency’s weekly deliverables, gatherings, and feedback on reports

Align with Communications Director to ensure HQ expectations are met across projects

Manage all targets for editorial, gifting, media placements based on directives from HQ and local PR strategy

Ensure execution of special activities including press days, fashion show, gifting initiatives, and more Monitor and analyze media coverage and communication.

Draft press releases for regional/national initiatives & VIP dressing moments.

Circulate to press and ensure crediting across all channels

Develop a robust, thoughtful PR plan for brand activations and launches.

Meet with key outlets, stylists, celebrities, KOLs, influencers for brand experiences.

Support VIP dressing requests for North America in partnership with Celebrity Manager.

Supervise fashion show preparation including but not limited to constructing guest lists, organizing fittings, coordinating travel and accommodation logistics

Create, update and maintain press and stylist database; develop targeted distribution strategy based on varying initiatives i.e., store openings, leading launches, VIP dressings, Fashion shows, ZEGNA Group fiscal results and sustainability initiatives.

Maintain master editorial tracking records, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities.

Create new initiatives and ideas towards media strategy for localized outlets, orchestrate brand partnership conversations and nourish media relationships.

Samples Manage a seamless and organized PR sample closet and support VIP sample requests.

Request and monitor all MOVs with the retails teams and ensure proper tracking is in place across product, records and budget for PR and Celebrity pulls.

Manage seasonal sample orders for department. Work in cross-functional consideration of merchandising, retail, marketing/image objectives and HQ guidance of collection’s suggested creative direction.

Events & Gifting On-site support at ZEGNA events for Press & VIP i.e., campaign or collection launches, store…