International Marketing Manager

We are seeking a strategic, commercially minded Global Marketing Manager to lead brand growth across key international markets. This role translates global brand priorities into locally relevant, insight-driven plans that strengthen brand equity, accelerate business performance, and unlock new growth opportunities across regions. The ideal candidate brings strong international marketing expertise, cross-functional leadership, and the ability to balance global consistency with local market needs.

The position supports key markets including the UK, EMEA, Australia, and select APAC opportunities.

• Lead global brand strategy, translating global brand priorities into market-relevant plans that drive growth across key regions (primarily UK & EMEA, with support for APAC/Australia as needed).
• Partner cross-functionally with global sales, marketing, product development, and digital teams to ensure there is strong buy-in and understanding of the importance of a consistent global brand message.
• Build and maintain strong relationships with regional partners to ensure the brand content strategy is adjusting for local nuances.
• Develop localized marketing programs that build brand awareness and support regional commercial goals.
• Oversee international product launches, including coordination of sales materials, training tools, brand assets, and supporting documentation.

• Ensure all international marketing execution aligns with global brand standards, including positioning, visual identity, messaging, and overall brand experience.
• Train and educate regional teams on brand strategy, product priorities, and asset usage to drive consistency and elevate brand presentation globally.
• Share best practices and key learnings across markets to strengthen performance and encourage collaboration.
• Partner with brand and product development teams to inform innovation and product strategy based on international market insights.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in marketing, with heavy experience in a global role overseeing brand content strategy and execution.
• Proven strategic marketing capability, with strong analytical skills and the ability to translate insights into actionable growth plans.
• Highly organized and results-driven, with the ability to manage multiple priorities, drive execution, and deliver measurable business outcomes.
• Strong project leadership skills, with experience influencing and aligning cross-functional stakeholders.
• Excellent communication and interpersonal skills, with the ability to tailor messaging for diverse audiences and build relationships across global markets.
• Demonstrated success working in international environments, with the ability to collaborate effectively across cultures and regions.
• Proactive, solutions-oriented mindset, with a strong ability to identify opportunities and drive business performance.