Global Brand Manager, Craft Whiskies

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

As part of the House of Brands American Whiskey team, the Global Brand Manager, Craft Whiskey contributes to the development, activation, and geo-expansion of the Craft Whiskey portfolio globally, with a focus on Russell’s Reserve and Wilderness Trail.

The Brand Manager of Craft Whiskey leads the strategic thinking and implementation of the Craft Whiskey portfolio, managing all stages of the global brand positioning process including annual Diagnostic and brand planning, creative development, performance tracking, market expansion analysis & recommendation, and Innovation pipeline management, under the guidance of the Global Senior Director, American Whiskey.

Working closely with the Global Senior Director, American Whiskey, and in collaboration with cross‑functional partners and local markets, the Global Brand Manager helps translate brand strategy into clear plans, tools, and initiatives that support consistent and effective execution across markets.

Supports the annual global strategic planning process in partnership with the Global Sr. Director, including:

• Contributing to brand and market‑level forecasts, leveraging internal and syndicated data sources.
• Supporting inputs for the brand Long‑Term Forecast, including growth assumptions and market opportunities – considering 20 years of forecasted growth.
• Monitoring brand performance, profitability, and key market trends, highlighting risks, opportunities, and variances versus plan.
• In partnership with Senior Marketing Director, building the global market expansion plan.
• Supporting the development of category and brand growth initiatives.
• Working with local markets to identify growth opportunities, activation needs, and localization requirements.
• Developing marketing toolkits and strategic materials to guide local market execution across the marketing mix.

Supports the NPD process for the American Whiskey portfolio in collaboration with the American Whiskies team and cross‑functional teams.

Responsibilities include:

• Supporting the identification and assessment of innovation opportunities across American Whiskey brands.
• Contributing to the development of NPD concepts, ensuring alignment with brand architecture, positioning, and innovation principles.
• Preparing and coordinating briefs for packaging, liquid development, and agency partners.
• Supporting validation processes, including market research, liquid testing, and packaging evaluation where applicable.
• Working with local markets to assess opportunity, relevance, and localization requirements.
• Leading internal innovation process with project manager – including development of business case (incl. financial assumptions, strategic rationale, and KPIs.)
• In partnership with Senior Director, leading the development and execution of global launch plans and support tools across the marketing mix.
• Ensuring brand equity coherence in partnership with the Global Senior Director and relevant local market teams.

Supports budget planning and tracking for the Craft Whiskey portfolio in partnership…