Director, Brand Marketing & Programming

About The Role:

The Director, Brand Marketing & Programming reports to the SVP, Marketing and leads brand marketing and programming strategy & execution for the SEG-managed business in the Seaport neighborhood in Lower Manhattan — building strategy and directly owning tactical planning, execution and reporting for neighborhood-wide initiatives.

What You Will DoDrive awareness, visitation and top-line revenue for owned & tenant businesses through a mix of always-on and initiative-specific messaging and programming — spanning earned media/PR, paid & digital marketing, community & tenant partnerships, neighborhood-wide events/campaigns and social media, including influencer partnerships.

Own agency relationships with the PR, Paid Media and Influencer Agencies of Record — guiding strategy and holding internal and external partners accountable for strong execution and continuous visibility.

Act as community development manager for the Seaport, building initiatives with local residential and commercial buildings, tourism stakeholders and community partners to drive neighborhood loyalty, awareness and revenue.

Plan and execute neighborhood-wide programming with strategic partners, community stakeholders and owned businesses, defining and achieving break-even programming objectives.

Build content and messaging strategies positioning the Seaport as a must-visit destination, supporting owned businesses, tenants, partners and initiatives to drive awareness, intent and conversion.

Oversee owned social media channels (resources, strategy and messaging) and establish influencer partnership strategies across owned businesses with external agencies.

Own budget accountability, including tracking marketing spend, maintaining the marketing invoice tracker, sharing monthly accruals on time, and reviewing monthly P&Ls with accounting and business stakeholders.

Contribute to weekly, monthly, quarterly and annual reporting — including bi-weekly marketing department updates, monthly press recaps, quarterly campaign performance analysis and annual marketing performance.

Contribute to, and own a piece of, annual marketing strategy and budget planning, tying owned pieces of those strategies and budgets to business performance goals.

About You:

Experience with digital marketing, communications, events and/or community management preferred8+ years of relevant experience in marketing & communications

Bachelor's degree preferred

Experience leading a team and cross-functional collaboration strongly preferred

Strong leadership and strategic insight, proactive communication, problem solving, strong project management, prioritization and collaboration skills, and the ability to constantly evolve as a team player

Experience working with several unique disciplines and stakeholders (internal & external) including social media, paid & earned media, digital marketing, event production, strategic partnerships, community engagement, legal, accounting and ITIn-depth knowledge of best practices, new technologies and analytics/reporting to show KPIs driven by marketing initiatives

Strong critical thinking, with the ability to build tactical plans that execute against business objectives

Excellent organization and project management skills, able to juggle multiple deadlines at once Proactive and flexible to meet the needs of a fast-paced environment

Expert in prioritization and agile working methodologies

Flexibility to work non-standard hours for events — including mornings, evenings and some weekends — as dictated by business needs.

Compensation range: 140,000 – 175,000 per yearOUR BENEFITS Taking care of our people is at the heart of everything we do and we’re committed to supporting our team with benefits that promote well-being, balance, and…