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Games Industry Communications Lead

Job in New York, New York County, New York, 10261, USA
Listing for: Unity Technologies SF
Full Time position
Listed on 2026-09-25
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Event Management & Planning
  • Entertainment & Gaming
    Event Management & Planning
Salary/Wage Range or Industry Benchmark: 145000 - 218300 USD Yearly USD 145000.00 218300.00 YEAR
Job Description & How to Apply Below
The opportunity

Unity powers some of the most-played games in the world, and the way we talk to the games industry — and to players — is changing fast. Join us as our Games Industry Communications Lead and become the owner of how Unity shows up across the games ecosystem, from the trade press that covers the business to the creators and streamers who shape what players pay attention to.

Working closely with cross-functional partners across communications, marketing, and product teams, you will set the strategy and build the relationships, moments, and narrative that keep Unity part of the conversation. If you know this industry from the inside and have the relationships to prove it, we want you to hear from you.

What you'll be doing

Own the games communications strategy end to end, including product launches, partner announcements, industry moments, and executive visibility

Build and maintain relationships across the games ecosystem, becoming the go-to contact for trade reporters, consumer games media, creators, streamers, and podcasters who cover our space

Lead communications for tentpole product moments, from positioning and press strategy through creator activations and launch-day execution

Translate product and technical news into stories the industry wants to cover and players actually care about

Proactively find and develop stories from across the business that show where Unity and the games industry are heading

Coordinate cross-functional moments across PR, social, creator, and community channels so every launch lands as one campaign

Track, measure, and report on performance to inform strategy and demonstrate impact

What we're looking forA track record of communications work in or covering the games industry, in a company, agency, or newsroom setting

Established relationships across games media and the creator ecosystem — trade and business reporters, consumer games press, content creators, streamers and podcasters

Fluency in how the games business works: platforms and storefronts, publishing and distribution, live services and monetization

Experience taking either B2B or consumer-facing products to market, with launches that landed with both press and audiences

Experience owning a communications portfolio independently and setting its direction, not just executing against someone else's plan Effective written and verbal communication, including the ability to write in an executive's voice and adapt tone across formats

Comfort working on confidential, unannounced products and managing sensitive launch timelinesA proactive, curious approach to finding stories rather than only reacting to them

You might also have Experience across both B2B and consumer communications, and comfort switching registers between them Experience running communications around major industry events and tentpole launch moments

Experience coaching or preparing executives for public-facing moments

Experience working for global publicly-traded companies

Base Salary Range:
We determine the base salary range for this role based on your primary work location:

Zone A: $114,600 - $171,800 USD gross

Zone B: $129,400 - $194,200 USD gross

Zone C: $145,500 - $218,300 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note:

Benefits…
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