Sr. GTM Specialist - Signal Activation , Data & AI GTM

Sr. Worldwide GTM Specialist - Signal Activation , Data & AI GTM

Job :  | Amazon Web Services, Inc.

Are you excited about turning signal into action at scale? We are looking for a Senior Data & AI GTM Specialist to build and own the campaign execution arm that activates the AWS field the moment we detect a meaningful signal. Today our team synthesizes field, customer, and product signals into structured go-to-market recommendations. This role extends that capability by owning what happens next, converting a detected signal into a targeted, sequenced campaign that reaches the right field teams and the right customers within minutes to days rather than weeks or months.

Signals come from everywhere. Internally, they surface through seller conversations, deal blockers, product feature requests, , opportunity and pipeline data, and win and loss patterns. Externally, they surface through competitive moves, model launches, customer forum activity, and industry trends. Your job is to make sure that when a signal crosses a threshold worth acting on, a well-designed campaign fires automatically or near-automatically, with differentiated asks grounded in each account's context.

This is not traditional business development where you manage a handful of named accounts. Instead, you will design the mechanism that listens for signal, decides which signals warrant field activation, and orchestrates the outreach, enablement, and follow-through that turns that activation into pipeline. You will build this on top of our existing signal synthesis program and increasingly leverage agentic AI to move from manual triage toward an always-on detect-and-activate loop.

You will own the full path from signal to seller action to measurable pipeline outcome.

You will be a deep expert in using AI to derive signal from noise and in using AI to execute on that signal s is the defining technical skill of the role. You will apply AI both to mine thousands of internal and external inputs for the patterns that matter and to turn those patterns into field activation faster and more precisely than any manual process could.

• Own the signal-to-activation mechanism end to end, defining which internal and external signals warrant field activations, campaigns, asset updates, or knowledge base improvements, and the closed-loop tracking that confirms the field acted and the signal was resolved
• Design and launch targeted activation campaigns that convert a detected signal into a differentiated, sequenced field ask, reaching the right sellers and customers with context-aware messaging rather than undifferentiated broadcast
• Build on the existing GTM signal synthesis capability, extending it from insight generation into campaign execution so that structured recommendations translate directly into field motion
• Establish differentiated, cohort-based targeting that segments accounts by journey stage, existing pipeline, and prior actions, ensuring each seller receives an ask proportional to where their account already is
• Ingest and normalize signal from diverse sources, including seller conversations, internal AI assistant prompts, deal blockers, product feature requests, opportunity data, competitive intelligence, model launches, and customer forums
• Be a deep expert in using AI to derive signal and to execute on signal at scale, applying AI both to mine thousands of internal and external inputs for the patterns that matter and to convert those patterns into precise field activation faster than any manual process
• Operate agentic AI mechanisms that mine signal in real time, prioritize what matters, and increasingly auto-generate the activation and recommendation, moving the team from manual triage toward an always-on loop
• Dri…