Assistant Director, Digital, Content, Brand & Creative Services

Position Summary

The Assistant Director of Digital, Content & Creative Services is a senior leader within the Marketing & Business Development team, responsible for the firm's digital strategy, content and thought leadership, brand and creative services. Reporting to the Global Senior Director of Marketing & Communications, the Assistant Director leads a team of approximately 20 professionals and oversees the firm's digital platforms and engagement, content strategy, brand and creative services, and multimedia production.

The role also leads the adoption of AI‑enabled technologies and modern operating practices to improve audience engagement, efficiency, scalability, and the delivery of integrated marketing and communications initiatives.

• Lead and develop the global Digital Content & Creative Services team (~20 professionals) across the following functional areas: creative and graphic design, editorial and content development, social media and digital engagement, web and digital platforms, podcast production, video production and editing, multimedia and presentation services, technical and creative operations.
• Establish clear strategic priorities, workflows, and performance expectations for the team that foster a culture of creativity, innovation, collaboration, accountability, and continuous improvement.
• Partner with Marketing & Business Development leadership, Communications, Knowledge Management, Recruiting, HR, IT, and firm leadership to align initiatives with firmwide priorities.
• Serve as a strategic advisor to attorneys and firm leadership on digital positioning, content, multimedia engagement, and brand storytelling.

• Develop measurement frameworks and analytics dashboards to evaluate engagement, ROI, and audience behavior across all digital channels.
• Lead the firm's digital reputation and engagement strategy across web, social media, multimedia, and emerging channels.
• Advise leadership on digital positioning, SEO strategy, market perception, and brand visibility.
• Support the launch and branding of new digital platforms, podcast series, and emerging content channels.
• Oversee the firm's digital experience across websites, microsites, and content platforms, partnering with technology teams to improve UX, accessibility, SEO, analytics, and platform functionality.
• Drive integration between CRM, analytics, content, and digital engagement systems.

• Lead the firm's global content strategy, ensuring alignment with business development priorities, practice strengths, and market positioning.
• Oversee integrated, multi-format content campaigns that strengthen client relationships, elevate market visibility, and reinforce the firm's reputation across articles, client alerts, executive communications, social media, video, podcasts, webinars, multimedia storytelling, and digital‑first content.
• Partner with practice groups, sectors, and BD teams to identify content development and market engagement opportunities.
• Lead content governance and standards for digital publishing and content management.

• Develop and lead a forward‑looking strategy for the responsible evaluation and adoption of AI‑enabled technologies across digital marketing, content development, creative services, multimedia production, analytics, and client engagement.
• Identify opportunities to leverage AI and automation to improve content generation and editing, personalization and audience targeting, search engine optimization (SEO), social media strategy and analytics, video and podcast production workflows, client listening and sentiment analysis,…