Senior Director Of Brand

PLEASE ONLY APPLY IF YOU HAVE BUILT AND EXECUTED BRAND WORK YOURSELF, AS WELL AS LED THE PEOPLE BEHIND IT.

Location: New York

Comp: $150,000–$180,000 base, performance bonus and equity potential

I am partnering with a High-Growth Supplement Brand to hire a Senior Director of Brand.

The business has strong commercial momentum and an established foundation for its brand. It now needs someone to turn that foundation into work people see, remember and respond to across DTC, social, partnerships and physical retail.

You will own the brand’s direction and its execution. The team is deliberately lean, so this calls for someone who can make decisions, lead others and still get a campaign or piece of content out the door when needed.

• Develop the brand’s positioning, voice, visual expression and campaign direction.
• Lead creative, content, social, community, PR and owned media.
• Build partnerships and activations with creators, talent and relevant communities.
• Translate the brand into a compelling presence in physical retail.
• Work with Growth to understand how brand activity affects acquisition and the wider DTC funnel.
• Keep performance creative recognisably on brand without slowing effective testing.
• Lead and develop a tight brand team, adding resources deliberately.
• Personally help shape and deliver work when the team needs it.

• Ownership: Take the lead on how a growing consumer brand shows up.
• Timing: Build on foundations already in place and turn them into visible work.
• Breadth: Connect creative, partnerships, community, DTC and retail.
• Autonomy: Make decisions and see your ideas through to execution.
• Substantial experience building a consumer brand, with clear ownership of the work delivered.
• Strong judgement across brand strategy, creative and content.
• Experience leading a team while remaining willing to execute personally.
• Understanding of how brand activity supports customer acquisition and growth.
• Ability to deliver with a lean team and a disciplined budget.
• Examples that show what you personally conceived, made and improved.
• Comfortable working at pace and taking responsibility for delivery.

• Experience with a recognised brand during a meaningful growth phase.
• DTC and physical retail brand experience.
• Substantive work with creators, athletes, artists or other cultural partners.
• Experience building community and earning attention beyond paid advertising.
• Supplement, wellness, beverage or broader consumer product experience.

Note:

Pure performance marketing profiles, or brand leaders whose work has depended on large teams and extensive agency support, are unlikely to suit this search.