Account Director, Fashion

Account Director, Fashion I Fashion & Lifestyle PR Agency I New York, NY

A leading boutique fashion and lifestyle PR agency is seeking an experienced Account Director, Fashion to join its New York team.

This is a senior account leadership opportunity for an established PR professional with a strong background in fashion communications and a proven track record of managing sophisticated client relationships, leading teams and delivering high-impact media campaigns.

Working closely with senior agency leadership, the Account Director will oversee a portfolio of fashion and lifestyle clients, provide strategic direction across accounts and play a key role in developing both client relationships and junior talent.

• Lead day-to-day strategy and account management across a portfolio of fashion and lifestyle clients, acting as a senior point of contact and trusted advisor
• Build and maintain strong, long-term relationships with clients, founders, executives and brand teams
• Develop and implement strategic PR and communications programmes aligned with client objectives, brand positioning and the wider cultural landscape
• Lead account planning, media strategy, proactive pitching, campaign development and execution
• Maintain and leverage strong relationships with top-tier fashion, lifestyle, culture and luxury media across print, digital and broadcast
• Drive high-impact editorial coverage and brand visibility across relevant fashion and lifestyle media
• Develop creative, culturally relevant ideas and opportunities that generate meaningful attention for clients
• Oversee VIP, celebrity and talent relationships, including product seeding, partnerships and strategic brand moments
• Lead and support client events, fashion week activity, press appointments, launches, activations and other high-profile initiatives
• Manage and mentor account teams, providing clear direction, feedback and support to ensure consistently high standards of work
• Review and oversee client materials, pitches, media strategies, reports and presentations
• Ensure exceptional client service, proactive communication and strategic thinking across all accounts
• Identify opportunities to grow existing accounts and contribute to new business pitches and agency development
• Work closely with senior agency leadership on client strategy, team development and wider agency initiatives
• Represent the agency and its clients at relevant fashion, media and industry events
• Remain close to the work and actively involved in strategy, creative development, pitching and execution while providing senior-level account leadership

• 8+ years of experience in fashion, luxury, beauty and/or lifestyle PR, ideally within a leading agency environment
• Significant experience managing fashion and lifestyle accounts and acting as a senior client lead
• Proven ability to develop and execute sophisticated PR and communications strategies
• Established relationships across top-tier fashion, lifestyle, culture and luxury media
• Demonstrated experience leading, mentoring and developing account teams
• Strong understanding of the fashion landscape, including media, talent, cultural trends, brand positioning and the evolving communications environment
• Excellent client management skills, with the confidence and judgment to operate as a senior strategic advisor
• Strong written and verbal communication skills, with exceptional pitching, presentation and storytelling abilities
• Commercially minded, with an interest in account growth, new business and contributing to the wider development of the agency
• Strategic, highly organised and detail-oriented, with the ability to manage multiple priorities in a fast-paced agency environment
• A hands-on leadership style, with a willingness to remain close…