Director, Organic Social & Influencer Marketing

Director, Organic Social & Influencer Marketing

• Full-time

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands,
Blink, Pure Yoga, Soul Cycle, Equinox Hotels and Equinox Media are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE

We are passionate about
high performance living
and we practice what we preach – investing time in our own health and fitness.

We believe that everyone has untapped potential within them and it takes a
disruptive approach
to unleash it. We
dream big
and don’t settle for the status quo. We
sweat the details
. We never accept less than
110%to
help each other
deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now,
what’s next
. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value
humility
and a
team approach
at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

The Director, Organic Social & Influencer Marketing will shape how Equinox shows up in the feed, in culture, and in conversation.

This is a rare opportunity to help define the next chapter of one of the most distinctive brands in fitness. We’re looking for someone who lives and breathes social, knows what’s happening in culture, and has a clear point of view on what makes a brand worth following every day.

You’ll have the chance to rethink how Equinox shows up across organic social and influencer, build a sharper and more ownable social identity, and bring our broader brand positioning to life in ways that feel native to each platform. The ambition is not simply to react to culture or make more content. It is to create ideas that earn attention, start conversations, and help shape culture in a way that feels unmistakably Equinox.

This role sits at the intersection of brand, culture, creators, commerce, and technology. You’ll set the vision, lead the team and agency partners, and stay close enough to the work to know when an idea is great, when it needs more, and when we should move fast.

RESPONSIBILITIES

• Own organic social: Set the strategy, editorial calendar, platform roles, cadence, and content mix across Instagram, Tik Tok, and emerging channels. Translate Equinox’s broader brand positioning and campaigns into social-first ideas that feel native to each platform, while balancing planned storytelling, always-on content, and cultural moments.
• Build influencer into a growth channel: Lead Equinox’s creator and influencer strategy across brand storytelling, member acquisition, and commerce. Build the right talent ecosystem, shape briefs and partnerships, and create programs that bring the Equinox brand to life while driving both cultural relevance and measurable revenue. Experience with affiliate and creator-commerce platforms such as Shop My is highly preferred.
• Lead agencies and creative output: Set clear briefs and expectations for social, influencer, and content partners. Bring a strong creative eye to concepts, casting, copy, photography, video, and creator content, and push the work until it feels distinctive, current, and unmistakably Equinox. Look beyond what is…