Brand Activation Manager, Nespresso NYC

Brand Activation Manager, BVRG Nespresso NYC

Are you passionate about coffee, hospitality, and creating memorable brand experiences? Nespresso is seeking a Brand Activation Manager to bring our premium coffee experience to life across New York City and key metro-markets throughout the United States.

This role is primarily focused on experiential marketing, brand activation, event production, and flawless in-market execution. You will represent Nespresso at premium events, conferences, pop-ups, customer experiences, and other brand moments, ensuring every activation reflects the quality and sophistication of the Nespresso brand.

We are looking for someone who is highly organized, resourceful, and energized by being in the field. The ideal candidate thrives in fast-paced environments, enjoys creating meaningful consumer and customer experiences, and can seamlessly move between strategic planning, detailed coordination, and hands‑on execution.

• Plan and execute premium brand activations, pop-ups, product demonstrations, tastings, and experiential events.
• Represent Nespresso at industry events, conferences, culinary experiences, and customer‑facing programs.
• Serve as the on‑site brand lead, ensuring a polished, engaging, and premium brand presence.
• Manage all activation logistics, including staffing, product inventory, equipment, shipping, setup, breakdown, and on‑site execution.
• Coordinate coffee tastings, educational experiences, product showcases, and other interactive moments that drive engagement and brand awareness.
• Oversee activation timelines, run‑of‑show documents, event checklists, and on‑site responsibilities.
• Troubleshoot issues in real time and ensure events are executed smoothly from beginning to end.

• Manage multiple activations and experiential projects simultaneously, ensuring all deadlines and deliverables are met.
• Coordinate with venues, vendors, agency partners, distributors, and internal stakeholders.
• Manage event budgets, purchase requirements, product needs, and activation‑related expenses.
• Confirm that all activation materials, equipment, staffing, and brand assets are prepared and delivered on time.
• Maintain detailed records of event plans, inventory, results, and learnings.
• Track activation performance against established goals and KPIs.

• Develop strong relationships with hotels, restaurants, cafés, offices, event partners, and other premium venues throughout the market.
• Serve as a trusted resource for partners participating in Nespresso activations and experiences.
• Conduct site visits, partner trainings, and activation walk‑throughs.
• Coordinate closely with venue teams and operational stakeholders to ensure successful execution.
• Identify opportunities to expand or enhance Nespresso’s experiential presence within existing partner locations and events.
• Provide exceptional service and follow‑through before, during, and after each activation.

• Partner closely with internal marketing, sales, and agency teams to execute national campaigns at the local level.
• Support product launches and key business initiatives through creative, high‑quality market activations.
• Ensure all customer‑facing experiences adhere to Nespresso brand standards and guidelines.
• Capture activation results, observations, and feedback from the field.
• Prepare post‑event recaps, insights, photography, and recommendations to improve future programs.
• Identify relevant cultural, culinary, hospitality, and community opportunities for the brand.

• 4+ years of experience in experiential marketing, brand activation, event production, hospitality, beverage, food service, or a related…