Associate Campaigns Manager

About us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago’s Fulton Market neighborhood with an additional office located in New York City. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Store’s across the country.

We’re committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

Reporting to the Campaign & Lifecycle Manager, this role will work with the US and global teams to create and execute email and SMS campaigns to reach and engage Dyson owners across the Americas. As an Associate Campaign Manager, you are primarily responsible for supporting the US market, working alongside Canada and Mexico teams to launch CRM campaigns spanning multiple channels, planning the content calendar, and targeting audience segments that effectively reach owners and prospects with the right message at the right time in the right channel.

This includes leveraging global best practices and working cross-functionally with internal stakeholders and agency partners on coordinating, executing, and reporting on marketing campaigns.

• Manage the end-to-end production of CRM campaigns, including creative briefs, audience targets, QA processes, and post-mortem reports.
• Strategically manage the CRM calendar alongside the CRM & Lifecycle Manager planning product launches and key events, adjusting tactics to meet business needs, and using insights from past performance to inform future campaigns.
• Ownership of the SMS channel from managing weekly campaigns, optimizing automated journeys and lead generation forms, budget forecasting and monthly invoicing, and facilitating the relationship with our vendor.
• Coordinate the work of internal teams from HTML developers, market category teams, site merchandising, sales, and data analysts to manage all phases of campaign pipelines and ensure deadlines are met.
• Partner with cross-functional teams to develop and execute full-funnel approaches to new product launches and hero campaigns.
• Measure, analyze, and share campaign performance, test results, and other learnings to inform decision-making across the team and cross-functionally.
• Seek out and create new automated journeys across all categories to drive Owner engagement and drive incremental revenue.

• Bachelor’s Degree in Marketing or related field required
• 1-3 years of CRM marketing experience with both email & SMS channels, with push notification experience being a plus
• Experience with Salesforce Marketing Cloud preferred
• Agile and adaptable to competing priorities, frequently changing plans, and can balance working independently along with working closely with other teams
• Collaborative and can communicate clearly and effectively in writing and in person to influence and align team members
• Proactive, creative, and curious team player who enjoys solving problems and sharing new ideas.
• Strong proficiency with Microsoft Office programs, i.e. Teams, Excel, PowerPoint, Word, etc.
• Experience working with CRM systems/ESPs, data environments, reporting dashboards, tools for campaign management, and marketing automation

Salary: $98,400-$123,000 annually + bonus opportunity

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever…