Senior Director, Marketing Operations & Transformation

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

Hybrid — 3 days per week onsite in our New York, NY office.

Head, Marketing Transformation & Operations

GEICO is building the future of marketing — and this role is where that future gets built. The Senior Director, Marketing Operations & Transformation owns the engine room that will power GEICO's next chapter, pulling three core levers that determine how fast and how well the marketing organization can move:
Financials, Operations, and Innovation. This is a rare mandate — one leader, one team, three levers, all pointed at the same outcome: a marketing organization that spends smarter, executes cleaner, and out-innovates the category.

This is a builder's role. The Senior Director leads a team of three Directors — Capital Management, Marketing Operations, and Innovation & System Design — and their broader teams, turning strategy into disciplined execution across budget, process, agencies, tooling, and AI-enabled ways of working. The right person for this role loves structure and process design, sees cross-functional relationships as the real lever of influence, and is energized — not intimidated — by building something from the ground up.

Sitting at the intersection of finance discipline, operational rigor, and technical possibility, this leader ensures GEICO's marketing organization runs at its best today while building the system that lets it run even better tomorrow.

• Lead the Director, Capital Management and the discipline behind how the marketing budget is planned, deployed, and tracked.
• Own budget accuracy, providing deeper support for creative and media investment decisions.
• Oversee budget deployment, invoice and MA oversight, and accruals, ensuring GEICO's marketing dollars are governed with rigor and speed.
• Partner with Finance to keep spend transparent, defensible, and aligned to enterprise priorities.

• Lead the Director, Marketing Operations and the team responsible for how work actually flows through the department.
• Own capability build and management, ensuring the org has the skills and structure to execute at a high bar.
• Oversee agency management and process design, removing friction between internal teams and external partners.
• Lead cross-functional partner management - legal, supply, risk, and compliance - so marketing moves fast without moving recklessly.

• Lead the Director, Innovation & System Design in defining and advancing GEICO's marketing operating system — clarifying how marketing works end-to-end to enable speed, quality, and measurable impact.
• Champion agentic system design and AI transformation, shifting the organization from isolated tool usage to scaled, capability-driven use of AI.
• Set the tooling approach and the broader technology and product relationship, grounded in business outcomes rather than individual platforms.
• Act as a translator of possibility — helping marketing leaders understand what technology, workflows, and AI can unlock, and how to make it…