Senior Manager, Customer Lifecycle

THE POSITION

Our roster has an opening with your name on it

Fan Duel is looking for a Customer Growth Senior Manager to optimize and grow our customer life cycles to accelerate lifetime value. You will play a key role on the Customer Growth team, providing operational excellence and strategic input. This role will collaborate with multiple departments within Fan Duel including, but not limited to, Operations, Marketing Technology, Customer Service, Brand, and Product.

This is an exciting opportunity to help elevate the customer experience while executing revenue generating marketing initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Everyone on our team has a part to play

• Lead lifecycle marketing strategy to drive engagement, retention, and customer lifetime value
• Oversee and optimize retention budget allocation to maximize revenue impact
• Own lifecycle strategy end-to‑end, from ideation through execution and performance optimization
• Serve as an expert in marketing technology and data, leveraging systems to enable scalable, targeted campaigns
• Apply deep understanding of data architecture to inform segmentation and marketing effectiveness
• Lead cross‑functional initiatives with Data Science to advance data‑ and model‑driven marketing strategies.
• Analyze competitive and market trends to inform promotional strategy, pricing, and positioning
• Translate insights into actionable strategies across messaging, offers, and customer experience
• Collaborate cross‑functionally to build strong partnerships that ensure alignment, execution excellence, and delivery of integrated, high‑impact campaigns
• Provide strategic input to support go‑to‑market initiatives and broader business objectives
• Partner with Experimentation to define and execute a testing roadmap for lifecycle innovation
• Mentor and develop team members, fostering a high‑performance, growth‑oriented culture

What we're looking for in our next teammate

• Minimum of 8 years of experience in Customer Marketing or similar roles, with 3 years managing a team
• Demonstrated ownership of full CRM lifecycle management, including planning, execution, and performance optimization
• Track record of effectively managing substantial budgets in a data‑driven, results‑oriented environment.
• Experience leveraging AI technologies, supported by strong technical acumen
• Top‑notch organizational and project management skills to handle concurrent initiatives and deadlines
• Deep understanding of marketing platforms, Email Service Providers and Customer Data Platform Technologies (Braze, XP, Moveable Ink, Salesforce or similar tools)
• Exceptional verbal and written communication to collaborate with stakeholders and leaders
• Comfort with data and insights to measure performance and track budgets
• Ability to set and meet expectations for both internal and external partners
• Has a positive attitude and loves being a team player
• Bachelor’s degree required
• Avid interest in I‑gaming and sports betting, with a good understanding of Fan Duel and similar competitive products
• Experience working within a heavily regulated industry is a plus

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance‑deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel…