Senior Content Marketing Manager

About Norm Ai Norm Ai, the agentic law company, has a client base with a combined $30 trillion in assets under management.

Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain‑specific AI agents with Norm’s proprietary suite of no-code software tools. Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world.

Norm Ai is also the technology behind Norm Law, LLP, a separate but affiliated AI‑native law firm built for the era of agentic AI. Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers Norm Ai’s products. AI Fluency:
Norm Ai expects all team members to be fluent in AI. Successful candidates actively use AI in their day‑to‑day work to support thinking, creation, and problem‑solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end‑to‑end. Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes.

We look for practical, hands‑on experience, not theoretical familiarity.

Norm is looking for a Senior Content Marketing Manager to create distinctive, high‑impact content that builds our brand, advances our point of view, and helps clients understand the value of Norm’s products and services. As a senior member of our marketing team, you’ll work directly with executives and subject‑matter experts to turn their expertise, ideas, and perspectives into compelling thought leadership and marketing materials.

This role requires an exceptional writer, editor, and strategic thinker who can translate complex topics into clear, persuasive narratives for sophisticated audiences. You’ll shape content from initial concept and point of view through drafting, production, and distribution—creating work that earns attention, strengthens Norm’s position in the market, and supports our most important business priorities.

• Develop our point of view: Work directly with executives and subject‑matter experts to uncover strong ideas and turn them into differentiated perspectives on AI, law, regulation, and the future of work
• Create high‑impact content: Write and produce thought leadership, reports, articles, executive bylines, case studies, presentations, campaign assets, website copy, sales materials, and other content for priority audiences
• Lead the editorial strategy: Identify the topics, narratives, and formats that will strengthen Norm’s position in the market, and establish a clear editorial roadmap around them
• Own the editorial process: Lead content from concept through publication, including research, interviews, outlining, drafting, editing, stakeholder reviews, production, and distribution
• Shape the narrative: Partner with Brand, Communications, Product Marketing, GTM, and Norm Law to ensure content reflects Norm’s positioning, voice, and strategic priorities
• Build signature content programs: Develop repeatable editorial franchises and content series that establish authority, support campaigns, and create sustained engagement with target clients
• Extend the impact: Turn major content pieces into channel‑specific assets for social, email, events, campaigns, executive communications, and sales enablement
• Drive project management: Manage editorial calendars, contributors, and internal stakeholders to deliver exceptional work on time
• Own the metrics: Measure content performance, gather qualitative feedback, and use audience insights to continually improve topics, formats,…