Senior Lifecycle Specialist, CRM

About Darkroom

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Shadow
, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself:
billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.

We are looking for a deeply technical Senior Retention Specialist to own the CRM build for a high-growth consumer technology client. You will architect and implement the flows and automations that carry the program, own the segmentation logic behind them, and hold the channel KPIs that determine whether any of it lands in the inbox.

You are standing this program up from the ground, not inheriting it. The list starts near 20,000 and scales rapidly behind a significant acquisition investment — which puts real pressure on deliverability, list hygiene, and data hygiene from day one. Volume ramps to 40–60 emails a month, and increasingly granular segmentation is what generates that output. Automation is the core of the program: lead capture, welcome series, and the first-conversion funnel first, then subscription activation, loyalty, repeat purchase, and win-back.

You will work in an enterprise-grade platform — Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable.

You are the person who knows the platform better than anyone else on the team. When something does not fire, does not render, or does not deliver, you find out why.

You are hands-on in the ESP every day and you like it there. You enjoy building a journey with real conditional logic, and you get genuine satisfaction from tracking down why one segment stopped converting.

• 3–5+ years of hands-on lifecycle, CRM, or email marketing execution, with deep expertise in at least one enterprise-grade ESP — Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable.

• You have built complex, event-triggered journeys from scratch: multi-branch logic, wait steps, conditional splits, holdouts, and cross-channel orchestration across email, SMS, push, and in-app.

• You are fluent in advanced segmentation — behavioral and product-event based, computed attributes, dynamic and personalized content — and you have scaled a program where segmentation drove a real increase in send volume.

• You have built the funnel that matters here: lead capture forms and opt-in logic, welcome series, first-conversion sequences, and subscription activation journeys.

• You have implemented loyalty, rewards, and win-back programs, and you treat driving repeat purchase and long-term value as a…