Senior Activation Manager

in New York, New York, United States of America.

Agency: Critical Mass

Job Function: Media

Job Subfunction: Media Activation

Art Bot (part of Critical Mass) are currently looking for a Senior Creative Engineer to come and our fast growing Creative Activation team. Artbot offers the opportunity to work at the forefront of creative technology, dynamic advertising and scalable creative activation. You’ll join a collaborative and forward-thinking team working across globalbrands, emerging platforms and evolving technologies - helping shape thefuture of personalised advertising and creative automation.

You’ll value curiosity, innovation, collaboration and continuous learning and we’recommitted to creating an environment where talented people can grow,experiment and make meaningful impact. This role sits at the intersection of creative operations, marketing technology, automation and digital activation. You will lead the technical activation and delivery of dynamic creative campaigns across multiple platforms and channels  will work closely with media teams, strategists, analysts, creatives,developers and platform partners to build, activate and optimise personalized advertising experiences for some of the world’s leading brands.

As a senior member of the department, you will also help mentor and support junior team members, driving operational best practice and helping evolve the team’s technical capabilities. The ideal candidate is highly organised, technically curious and excited by the evolving landscape of creative technology, automation and AI-assisted workflows. The Creative Activation team sits at the centre of campaign execution, creative technology and operational excellence  team is responsible for activating and scaling dynamic creative campaigns across multiple digital platforms, ensuring campaigns are delivered accurately, efficiently and with performance in mind.

• Lead the activation and delivery of dynamic creative campaigns acrossdisplay, video, social, CTV, retail media and emerging channels
• Configure and manage campaign setups across various ad servers, social channels, creative management platforms and proprietary systems
• Manage large scale creative variations, data feeds and audience drivenmessaging frameworks
• Ensure campaigns are delivered accurately, efficiently and to a consistently high standard

• Identify opportunities to improve operational workflows through automation and scalable processes
• Support the development and implementation of workflow optimisation initiatives
• Collaborate with product and development teams to improve activation tools,templates and systems
• Contribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriate

• Maintain a strong “right first time” approach to campaign activation and QA
• Troubleshoot technical issues across creative builds, feeds, platforms and campaign delivery environments
• Develop and maintain activation documentation, processes and best practices

• Mentor and support junior team members
• Foster a collaborative, solutions focused team culture
• Work cross functionally with accounts, strategy, analytics, creative and development teams to deliver integrated campaign solutions

• Act as a trusted technical and operational lead for key clients and internal stakeholders
• Communicate complex technical concepts clearly to both technical and non-technical audiences
• Support ongoing innovation, experimentation and performance optimisation initiatives

Confidential - Not for Public Consumption or Distribution

• 3+ years’ experience in activation, ad operations,…