VP Marketing & Growth Strategy

Job Title: VP Marketing & Growth Strategy

Location: New York

Company: Brit Box International

Reporting to: SVP Growth

Direct Reports: Snr Dir Marketing Strategy, Directors of Media Strategy (Digital + Offline)

Contract Type: Full Time/Permanent

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands:
Brit Box and BBC Select.

Brit Box
, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to our audiences. Launched in 2017, we are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Responsible for developing and leading the growth marketing strategy for the BBC’s North America DTC portfolio, including Brit Box and BBC Select.

The ideal candidate will be a seasoned subscription growth leader with a track record of driving growth through omnichannel strategy and building high-performing teams. This is a dedicated Growth leadership role - not a title marketing or brand marketing role - though this leader will be an influential partner in shaping both. They will create the connective tissue across Growth disciplines, from media and SEO to device partners, translating the broader DTC roadmap into clear priorities, focused investment and coordinated action while partnering closely with Title, Brand and Social Marketing.

The right person for this role is comfortable operating in a fast-paced, agile and data-driven environment where priorities evolve and resources require active prioritization. They are an experienced people leader who can develop senior talent, create clarity and accountability, empower functional experts, and build an inclusive culture of collaboration and high performance – all while keeping teams focused on the work that will have the greatest impact.

• Lead a media and marketing center of excellence across ATL and BTL channels, ensuring media strategy and execution connect to broader audience, campaign, brand and business priorities across the DTC portfolio.
• Translate company and brand objectives for Brit Box and BBC Select into clear growth priorities, assessing business impact and effort.
• Build and lead an integrated Growth organization, internally creating the strategic and operational connective tissue across marketing strategy, paid media, device partners, agency partners.
• Establish clear priorities, decision-making frameworks, planning rhythms and ways of working that enable functional leaders and their teams to operate…