Marketing Manager

The Best Friend's Mission is to do nothing short of making history by bringing about a time when there are No More Homeless Pets. Our goal is that every animal shelter in every community in the country be no kill.

The fact is, we have a great culture, populated by fun, dedicated, and brilliant people. But we're always looking for talented people who can help us make history, and that's where you come in.

307 West Broadway, New York, NY 11206

This position’s hiring range is anticipated to be $80,000 to $90,000 annually, depending on experience, plus great benefits!

Best Friends Animal Society is on a mission to end the killing of dogs and cats in America’s shelters. In New York City, that mission is showing up in neighborhoods, at community events, and across social feeds every day. This role sits at the center of that work, is connected to one of the most innovative assets in Animal Welfare – the NY Pet Adoption Center in SoHo, and shapes how people in NYC discover, connect with, and advocate for the pets in our care.

As Marketing Manager for the, you won't just run campaigns — you'll be the reason a family meets their dog or cat, a volunteer shows up on a Tuesday, and a donor decides this cause is worth their money. Your work lives at the intersection of mission and community: getting the right story in front of the right person at exactly the right moment and requires strategic leadership, tenacity, and rolling up sleeves to support execution.

You'll blend data and instinct to build marketing that drives adoption, fosters, volunteers, and donations — using modern channels, emerging tools, and genuine creative conviction. You'll also lead and grow a direct report, bringing the same energy to their development that you bring to a campaign launch, and partner closely with Lifesaving Teams, PR, Multicultural Marketing, Creative, Corporate Partners, Celebrity and Fundraising to ensure that local insight can be supercharged to scale and resonate.

• Lead Marketing Strategy: Community-centered campaigns for the NYC Pet Adoption Center that work across channels and touchpoints. Serve as the primary local marketing contact, bringing innovative solutions (i.e. scaling with AI) to work smarter across planning, coordination, and execution.
• Manage Local Content and Social Media: Oversee content calendars, promotions, and social media efforts that align with Best Friends' brand voice, strategic goals, and broader campaigns. Step in to manage social directly when needed, keeping quality and consistency on track.
• Leverage Data to Inform Performance: Monitor, analyze, and report on marketing metrics—including social media and campaign performance.
• Build and Champion Marketing Systems:Improve how marketing operates by identifying and advancing systems, automations, and workflows that reduce manual effort, increase visibility into performance, and support stronger decision‑making across campaigns and channels.
• Strengthen Media and Influencer Partnerships: Set the strategy for local influencer and creator partnerships, coordinating with celebrity, content relations, PR, and editorial teams to grow reach and impact. Guide the Marketing Specialist, who represents Best Friends at activations and fields local partnership inquiries.
• Support Local Events and Community Engagement: Partner with local events teams to support and promote local events, ensure marketing materials are accurate and effective, and use turnout and engagement data to decide what's worth repeating.
• Mentor and Manage Direct Reports and Volunteers: Provide guidance, feedback, and professional development to ensure effective and aligned local marketing execution