Sr. Manager, Customer Segments & Journey Activation

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world‑class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

The Senior Manager, Customer Segments & Journey Activation is responsible for leveraging customer data, research, and segmentation to uncover opportunities across the customer journey, identify moments that matter and sources of customer friction, and drive cross‑functional action to enhance the overall customer experience. This role serves as the strategic bridge between customer insights and business action, transforming customer data into actionable recommendations that improve engagement, loyalty, and the end‑to‑end shopping experience.

Working closely with partners across Marketing, Lifecyle, Loyalty, Digital, Merchandising, Operations, Technology, and Analytics, the Senior Manager identifies customer needs, behaviors, and pain points and helps prioritize opportunities that deliver meaningful customer and business outcomes.

The role is responsible for developing and evolving customer segmentation strategies, partnering closely with Customer Data Platform (CDP) business owners to define audiences and customer cohorts while ensuring segmentation frameworks are actionable, scalable, and aligned to enterprise priorities. In collaboration with Lifecycle teams, the Senior Manager helps inform and optimize customer journeys, bringing customer insights and behavioral data to journey design, targeting, and performance evaluation.

In addition, this role leverages data from the CDP and other customer intelligence sources to uncover trends, assess journey performance, identify opportunities for optimization, and measure the impact of customer‑focused initiatives. Through strong cross‑functional collaboration, insight storytelling, and data‑driven recommendations, the Senior Manager helps shape customer experiences improvements and strengthen the organization’s customer‑centric decision making.

Key Responsibilities

Customer Segmentation Strategy & Journey Optimization

• Own the creation, management, and ongoing optimization of customer segments within the CDP, ensuring alignment with enterprise priorities and marketing objectives.
• Advance audience segmentation strategies across channels, defining success metrics and impact measurement.
• Business owner for journey‑led work streams and orchestration, influencing scope, sequencing, and ensuring alignment to customer strategy and business objectives.
• Translate customer insights and strategic direction into scalable, executable segmentation and journey frameworks.
• Identify moments that matter, friction points, and experience gaps, translating them into prioritized initiatives.

CDP Audience Enablement & Business Partnership

• Serve as a key business stakeholder and advanced user of the CDP, helping maximize the value of customer data across customer experience initiatives.
• Help establish best practices for audience development, segmentation…