Senior Manager, Collaborations & Partnerships - Brand

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future.

People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

The Senior Manager of Collaborations & Partnerships is a strategic leader and brand steward responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in collaboration and cultural product spaces that matter. A critical role on the Marketing team, this role drives the end-to-end vision, development, and execution of all brand collaborations, strategic partnerships and Gap Studio.

This role will focus on concepting, cultivating and executing high-impact, culturally-relevant brand collaborations, strategic partnerships and Gap Studio marketing and creative strategies, ensuring executional excellence across all Marketing channels and customer touchpoints, including paid media, social, retail, site, digital, loyalty, PR, and product experience, with a mission to ensure Gap remains the talk of the town. The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets and influencing senior stakeholders across Gap's internal organization and collatorating partners' organization.

• Lead the strategic development and execution of Gap's collaboration, strategic partnerships and Gap Studio marketing campaigns; ensuring alignment with long-term brand vision and business goals.
• Serve as the primary marketing lead for all collaborations and strategic partnerships, partnering extremely closely with Creative, cross-functional Channel teams, Licensing, Merchandising and Design.
• Translate brand narratives and collaboration objectives into compelling, insight-driven marketing briefs and omni-channel content strategies.
• Oversee the end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.
• Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform Go-To-Market planning and optimization of the co-brand experience.
• Drive the creation of comprehensive communication plans that reflect audience segmentation, media strategy, and cultural relevance.
• Collaborate with channel leads to align on content needs, timing, and performance goals, ensuring that all tiered seasonal stories are executed with precision and relevance.
• Lead cross-functional retrospectives and performance reviews to extract insights, identify opportunities, and refine future strategies.
• Own and evolve key tools and frameworks (e.g., Airtable, Miro, Go-To-Market) to support strategic planning, execution, and storytelling.
• Act as a thought partner to marketing leadership, contributing to brand strategy and collaboration strategies.
• Independently manage campaign budgets, when applicable, including allocation, optimization, and reporting, ensuring alignment with business priorities.
• Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making.

• A seasoned brand marketer with…