Content Marketing Manager

About App Lovin

App Lovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about App Lovin, visit:

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At App Lovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

App Lovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on App Lovin and sets them up to succeed once they do.

• Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate.
• Create content that accelerates consumer advertisers launching on App Lovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience.
• Make sure advertisers have the information they need to be successful on App Lovin Ads once they’ve launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed.
• Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what’s coming and stay ahead of the curve.
• Track what’s working and kill what isn’t. The content you create should result in advertisers launching and scaling on App Lovin.

• You are an exceptional writer. You can distill complex advertising topics into content that's clear, compelling, and polished - without the help of a copy editor.
• You move fast and would rather publish and iterate than wait until something is perfect.
• You are self-directed. This isn’t a role where you’ll be given an existing content playbook to execute - you’ll build it yourself and won’t need someone to tell you where to start. The calendar you build is the calendar you execute.

• 3+ years experience writing content for a performance marketing or adtech audience. You’ve published work you can point to.
• Familiarity with Post Hog, Superset, Trino or other big data platforms. Ideally you will query large datasets to find your own answers, not wait for someone to pull a report.
• Video scripting or production experience.
• Ad platform background - you've marketed to advertisers, not just to consumers.

App Lovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at App Lovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to

New York Base Pay Range

$153,000 — $200,000 USD

App Lovin is proud to be an equal…