Chief Marketing and Communications Officer

Come lead with us at New York, NY

The Chief Marketing & Communications Officer (CMCO) leads enterprise‑wide marketing, communications and branding strategy. As a member of the executive leadership team, the CMCO shapes how MJHS and Elderplan are perceived by patients, residents, members, families, caregivers, employees, community partners, providers, donors, and the public.

The role oversees integrated marketing, inclusive of branding, advertising internal and external communications, social media, public relations, crisis management, digital and traditional media strategies/execution and creative development to drive consumer engagement across a diverse portfolio, including health plans, home care, hospice and palliative care, a center for rehabilitation and nursing care, the Foundation and Institute for Innovation.

The CMCO also serves as a strategic partner to the CEO and executive leadership team in advancing the Organization’s growth, visibility, credibility, and long‑term sustainability, while honoring the organization’s mission, values, and deep community roots.

Leads enterprise-wide marketing and communications strategies across all service lines and departments. Collaborates on the organization's growth strategy.

• Develop and execute comprehensive marketing strategies aligned with the mission, growth, and strategic priorities of the system, payor, and provider sides of the business, including:
  • Payor:
    Medicare Advantage, Dual-Eligible, Long-Term Care, and Medicaid Mainstream plans
  • Provider:
    Home Care, Hospice & Palliative Care, Skilled Center for Rehabilitation and Nursing Care (SNF)
• Partner with the CEO and executive leadership team on the development of enterprise growth objectives and market expansion.

• Act as brand steward for the MJHS and Elderplan brand identities internally and externally.
• Shape organizational identity, image, and reputation.
• Ensure brand consistency, clarity, credibility, and alignment across all platforms, audiences, and business lines.
• Align brand strategy with mission, vision, and values.

• Lead the development and optimization of compelling and differentiated brand positioning.
• Spearhead the development of new brands and identities as business needs dictate.

• Drive brand awareness, engagement, and growth across health plans, home care, hospice and palliative care, SNF, and related programs through the development and implementation of integrated marketing strategies.

• Lead and oversee the development and execution of traditional advertising strategies.
• Ensure traditional media vehicles drive measurable increases in awareness and engagement.
• Oversee planning, buying, and implementation of traditional media across broadcast/OTT, terrestrial radio, streaming audio, out-of-home (OOH), transit, print, and opportunistic media channels.

• Lead and oversee the development of MJHS and Elderplan digital strategies.
• Ensure digital platforms, tools, and engagement channels drive measurable impact across all service lines.
• Oversee implementation of digital strategies across web, email, social media, portals, content platforms, programmatic display, and paid search.

• Oversee the development and execution of community-based, hyper-local grassroots marketing strategies.
• Ensure effective implementation of strategically targeted community events.
• Strengthen relationships with community organizations.

• Lead development of overarching campaigns to drive awareness and engagement.
• Oversee development and production of all creative assets, including:
  • Broadcast production
  • In-house creation of…