Director, Visual Merchandising & Experiential, Too Faced

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

DEPARTMENT:
Too Faced Global Creative

REPORTS TO:

Vice President, Creative Director

The Director, Visual Merchandising & Experiential is responsible for developing innovative physical brand experiences across global retail, visual merchandising, pop-ups, events and experiential activations. Working closely with the Vice President, Creative Director, this role translates Too Faced’s creative direction into distinctive consumer experiences that stand out in highly competitive retail environments while maintaining a consistent global brand expression.

• Develop creative concepts for global visual merchandising, retail environments, pop-ups, events, installations and experiential activations.
• Partner closely with the Vice President, Creative Director to translate global creative direction into compelling physical brand experiences.
• Develop consumer journeys and spatial concepts that connect product, campaign and brand storytelling.
• Partner closely with the Director, Packaging Design and Director, 360 Creative from early launch development to ensure physical experiences are connected to the broader product and campaign story.
• Create and present concepts through mood boards, sketches, renderings, spatial studies, prototypes and other visualization tools.
• Develop global VM and experiential guidelines that clearly communicate design intent across retailers, regions and formats.
• Develop key global retail concepts and systems that can be adapted across different retailer environments and market needs.
• Collaborate with Regional, Retail, Store Design, Marketing, Consumer Engagement, Education and Communications teams to ensure cohesive brand expression.
• Lead and creatively direct agencies, freelancers, experiential partners, fabricators, production vendors and other external specialists.
• Review designs, renderings, materials, prototypes and production output to ensure the final experience maintains the approved creative direction and Too Faced brand standards.
• Balance creative ambition with retailer requirements, consumer behavior, budget, feasibility, materials and production considerations.
• Identify innovative technologies, materials, formats and interactive experiences that can elevate the consumer journey.
• Utilize generative AI and emerging creative technologies to support spatial ideation, visualization and concept development.
• Manage multiple global projects and priorities while maintaining a high level of creativity, quality and attention to detail.
• Stay current on beauty, fashion, retail, hospitality, entertainment and experiential trends.

• Minimum of 8 to 10 years of Visual Merchandising, experiential design, retail design or related creative experience, preferably within beauty, fashion, luxury or other highly visual consumer brands.
• BA or BFA in Visual Merchandising, Interior Design, Architecture, Industrial Design, Environmental Design or related field.
• Exceptional conceptual thinker with demonstrated ability to create original physical experiences in highly competitive retail…