Vice President, Marketing, Niche

Location: New York

Brands Dries Van Noten,Penhaligon's,Christian Louboutin,L'Artisan Parfumeur,Byredo City New  York Work area

Marketing

Job type

Permanent

Who we arePuig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity The Vice President of Marketing is the senior marketing leader responsible for driving the strategic brand vision and growth for a portfolio of luxury fragrance brands in the U.S. market. This role leads an integrated organization across four distinct teams: two Brand Marketing teams, PR & Communications, and eCommerce. The VP is responsible for setting clear priorities across these functions, developing their leaders and teams, and ensuring they operate as one transversal organization to build brand desirability, deepen consumer engagement, and deliver ambitious commercial results.

The VP will balance the unique positioning and needs of each brand with a portfolio-wide perspective, determining where to focus investment and resources, identifying opportunities for growth, and ensuring excellence across brand strategy, product launches, communications, media, eventing, and eCommerce. This leader will report to the GM of the Niche Group, North America and serve as a key partner to Global Brand teams and U.S. Sales, Retail, Finance, Demand Planning/Operations, and other cross-functional leaders.

What you'll get to do Design & Execute Brand Strategy Develop and execute brand strategies that translate Global vision into locally relevant plans that strengthen brand equity and drive growth across the U.S. and Canada Define business objectives, consumer goals, and KPIs while identifying opportunities across the portfolio

Leverage consumer, market, competitive, and category insights to drive growth and maintain distinctive luxury positioning across all touchpoints

Drive Cross-Channel Marketing Lead 360° marketing strategies across media, communications, events, retail programs, consumer engagement, and eCommerce

Manage A&P investments to maximize impact and establish clear ROI and effectiveness measurement

Analyze retail and consumer performance, including market share, competition, assortment, pricing, and distribution trends

Partner with Sales, Retail Excellence, Commercial, and Finance teams to translate marketing strategies into effective channel and retailer plans

Elevate Brand Visibility & Communications Define the U.S. communications agenda in partnership with PR leadership

Ensure earned media, influencer activity, partnerships, events, and brand storytelling reinforce brand equity and cultural relevance

Collaborate with Global teams to adapt campaigns and assets for local markets while advocating for regional needs

Oversee agency partnerships and ensure delivery against business objectives

Accelerate Digital & eCommerce Growth Establish eCommerce priorities in partnership with digital leadership to drive profitable growth and elevated consumer experiences

Utilize digital and consumer insights to improve acquisition, engagement, conversion, and retention

Ensure eCommerce is fully integrated into brand planning, product launches, media, and communications

Champion innovation, emerging technologies, and evolving consumer behaviors to create competitive advantage

Lead Cross-Functional & Global Partnerships Serve as a strategic partner to Global teams, representing local consumer, market, and commercial priorities

Collaborate across Product Development, Sales, Retail, Finance, Demand Planning, and Operations to support launches, forecasting, investment decisions, retailer strategies, and consumer activations

Communicate marketing priorities, plans, and performance at key commercial and business reviews

Build & Lead a High-Performing Organization Lead an integrated Marketing, PR & Communications, and eCommerce…