Senior Manager, Global Social

About us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency.

Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow. We deliver services across:

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing fast. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments

As Senior Manager, Global Social, you will shape how Sokin shows up and participates across social media globally. You will own the strategy and day-to-day direction/execution for our priority channels, develop influencer and creator partnerships, and create a community that people choose to engage with.

Based in New York, you will sit within Sokin’s Centre of Excellence and report to the Head of Social & Content. Your remit and ways of working will be global, with a particular focus on strengthening our presence in North America while maintaining one coherent Sokin voice across markets.

You will work closely with social and content colleagues across regions, as well as Brand, Product Marketing, Demand Generation, Communications and Commercial teams. This is not a role that simply publishes an agreed calendar. You will bring strong ideas, platform expertise and commercial judgement, and you will be comfortable moving between strategy, writing, community engagement, live coverage and performance analysis.

• Set and continually evolve Sokin’s global organic social strategy across Linked In, X, Instagram, You Tube and emerging channels (reddit, Substack).
• Define the role of each channel, its priority audiences, editorial rhythm and measures of success.
• Build a recognisable, consistent Sokin voice while adapting content and execution to platform behaviour and regional relevance.
• Own the global social calendar and prioritisation process, balancing planned campaigns with timely market, product opportunities.
• Ensure governance, approvals and publishing standards support speed while protecting accuracy, brand and regulatory requirements.

• Turn company, product and customer stories into clear, engaging and platform-native social content.
• Write and shape posts, carousels, short-form video, scripts, reactive commentary and recurring social formats.
• Work closely with the content team to translate core editorial ideas into social-first executions that extend their relevance and reach.
• Build repeatable briefs, workflows and production systems that increase content velocity without sacrificing quality.
• Brief designers, video producers, agencies and freelancers, giving clear creative direction and constructive feedback.

• Identify credible voices across fintech, payments, treasury, finance, AI and global business whose audiences align with Sokin’s priorities.
• Develop partnerships that create genuine value for the audience, from collaborative content and event participation to longer-term ambassador relationships.
• Own outreach, briefing, contracting, brand safety, delivery and performance evaluation in partnership with relevant internal teams.
• Establish a clear measurement framework covering audience quality, engagement, traffic, leads,…