Sales and Commercial Marketing Manager

Blue Meadow Brands is a fast-growing beauty incubator and the team behind Squishmallows fragrance. While initially focused on the launch of the Squishmallows collection, the company is actively seeking partnerships with other iconic brands to develop products for the beauty space. This is an exciting time of rapid growth, and expansion into new products. We are building a next-generation fragrance brand that blends emotional storytelling, collectability, retail innovation and we're looking for someone who can help bring that vision to life across our key retail partners.

This role is critical in helping to drive growth and ensure our fragrance lines show up powerfully in-store and with our retail partners. You will play a key role in executing retail strategy, supporting sell-in, and bringing launches to life across accounts like Ulta, while partnering closely with marketing, product and our leadership team. The ideal candidate is an experienced executor across multiple high-priority launches and campaigns.

This position will play a critical role in defining how our brand shows up in culture, at retail, and across digital channels while helping build the foundation for future growth.

• Partner with leadership on key account needs (e.g., Ulta) to support product growth and expansion.
• Support sell-in efforts through the development of compelling retailer presentations and decks.
• Primary responsibility for event launches including arranging for all necessary services such as catering, sets, travel, shipping, paid media, influencers and gifts.
• Own execution of in-store merchandising, displays, and retail programs.
• Ensure strong brand presence and consistency across all retail touchpoints.
• Key point of coordination between internal teams and retail partners.

• Lead execution of trade marketing initiatives including sampling, GWPs, and in-store activations.
• Drive go-to-market planning and execution for new product launches at retail.
• Develop retailer-facing assets and toolkits to support launches and ongoing programs.
• Liaison with ad agencies and PR firms to ensure successful programs.
• Partner cross-functionally to ensure seamless execution across sales, marketing, and operations.

• Track and report on retail performance, sell-through, and key business metrics.
• Ensure business visibility through sales trackers and dashboards Identify opportunities and insights to support growth across accounts.

• Drive development of creative briefs for retail-driven moments (photo shoots, mailers,
• events).
• Collaborate cross-functionally in execution of influencer partnerships and events tied to retail activations.
• Collaborate with marketing to ensure retail programs align with broader brand storytelling.

• Bachelor's degree in Marketing, Business, or related degree.
• 2 - 3 years' experience as a Buyer's Assistant or Assistant Merchant working in the beauty industry
• Proficiency in Microsoft Office and G-Suite.
• Proven experience in project management, creating timelines, mitigating critical path issues and ensuring successful deliverables.
• Strong organizational skills to successfully manage multiple projects in a fast paced environment.
• Excellent communication skills to include written, verbal and presentations.
• Proven expertise in executing flawless retail launches and in-store programs.

• Flexible and adaptable to changes in the business, comfortable in a fast growth dynamic environment.
• Ability to multi-task, effectively manage priorities, and manage time efficiently.
• Adept at shifting priorities in a fast paced, changing environment.
• Able to express ideas and information in a clear, concise, professional, and engaging manner.
• Able to build positive, respectful and trusting relationships with colleagues and partners.
• Driven to meet and exceed expectations.
• Strong analytical skills to understand data with an ability to identify opportunities.
• Ability to effectively solve problems and critically think through issues to positive resolution.

Blue Meadow Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other protected characteristic.