Analyst, Research and Insights

ABOUT ONBOARD SPORTS ADVISORY (OSA)

Onboard Sports Advisory (OSA) is a strategic sports marketing consultancy advising global brands, rights-holders, and sports properties on commercial strategy, sponsorship valuation, activation frameworks, and performance measurement. Operating on the agency/advisory side, OSA provides objective, insight-driven advisement that helps senior leadership teams navigate complex decisions across sport, culture, and entertainment. Our work blends analytical rigor, creativity, and global experience to unlock growth and long-term partnership value.

The Analyst, Research and Insights is an integral member of the OSA team, supporting the development of data-driven insights, strategic recommendations, and sports marketing initiatives across client accounts and new business opportunities.

Reporting into the Director, Sports Marketing Strategy, this role will serve as a key research and analytical resource for the team, helping translate quantitative and qualitative data into clear, actionable insights that inform client strategy, partnership decisions, and creative thinking. The Analyst will conduct research across the global sports and entertainment landscape, including properties, leagues, teams, athletes, audiences, sponsor ships, cultural trends, and major global sporting events.

In addition to owning and supporting research and analytics work streams, the Analyst will contribute to strategic and creative development, new business efforts, and day-to-day OSA team needs. This position is ideal for someone who is naturally curious, analytically minded, passionate about sports and culture, and excited by the opportunity to turn information and data into compelling stories and recommendations.

• Conduct quantitative and qualitative research across the global sports and entertainment landscape, including sports properties, leagues, teams, athletes, audiences, sponsor ships, cultural trends, consumer behavior, and competitive activity.
• Gather, organize, and analyze data from a variety of internal and external sources to identify trends, patterns, opportunities, and implications for OSA clients.
• Support the evaluation of sponsorship and partnership opportunities through research, benchmarking, audience analysis, competitive assessments, and other relevant data points.
• Translate complex research and data into concise, digestible insights and compelling narratives for client presentations and strategic recommendations.
• Develop research reports, landscape analyses, competitive reviews, and other materials that help inform client decision-making.
• Support measurement and analysis of client programs and partnerships, including the development of measurement frameworks, performance reporting, and post-program analysis.
• Maintain an ongoing pulse on developments across sports, sponsorship, media, technology, consumer behavior, and culture, proactively surfacing relevant trends and opportunities to the broader OSA team.
• Help identify and build new research tools, databases, trackers, and processes that strengthen OSA's overall research and insights capabilities.

• Support the development of sports marketing, sponsorship, and partnership strategies across multiple client accounts.
• Bring research and audience insights into strategic and creative development, helping ensure recommendations are grounded in data while remaining culturally relevant and actionable.
• Contribute to the development of client-facing presentations, strategic frameworks, POVs, recommendations, and other deliverables.
• Participate in brainstorms and working sessions, bringing relevant research, trends, case studies, and inspiration to help fuel strategic and creative thinking.
• Research and develop case studies and best-in-class examples across sports, entertainment, experiential, digital, social, content, and brand marketing.
• Help evaluate potential activation ideas and opportunities against client objectives, audience insights, cultural relevance, and the broader competitive landscape.
• Work collaboratively with OSA and broader OBE strategy, creative, experiential, production, talent, and other teams to help develop integrated client solutions.

• Support OSA new business efforts through research, analysis, strategic development, and pitch preparation.
• Conduct research on prospective clients, industries, categories, competitors, sports properties, and relevant…