Senior Manager, Acquisition Marketing

Welcome to Fi.

We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

Fi is looking for a senior performance marketer who has personally scaled Google Ads and Amazon Ads at meaningful spend, knows how to run You Tube as both a reach and a performance channel, and doesn't take platform numbers at face value. You'll build and run campaigns yourself, set the strategy, own performance against acquisition targets, and be the single accountable owner for these channels.

Performance marketing sits at the center of our growth, and the decisions made in this seat move real revenue.

• Own hands-on execution across the full Google Ads portfolio:
  Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and You Tube. You build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
• Own Amazon Ads end to end:
  Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. You set the spend strategy, including keyword and product targeting priorities and where budget concentrates, and own launch support for new products
• Own your channels’ CAC against our acquisition targets while protecting volume, managing to payback and contribution margin rather than CAC alone, and partnering with Finance on true unit economics rather than platform-reported numbers
• Own You Tube strategy across the upper and lower funnel, including the reach versus Demand Gen mix and the reallocation tests that inform it
• Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
• Own the creative brief-to-asset pipeline for paid search, You Tube, and Amazon, representing the channels in creative reviews and partnering with Brand and Creative on video and asset production
  Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns, plus brand safety controls across You Tube and Display
• Own the paid-side requirements, QA, and troubleshooting for Shopping feeds and Amazon detail pages, partnering with internal feed teams and with the retail and merchandising side on page content and imagery
• Build and maintain reporting in Northbeam and Databricks, including Amazon CAC and unit reporting against plan, plus a weekly performance narrative reconciled against our source-of-truth reporting
• Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, and own the performance read across Google and Amazon
• Lead peak planning for product launches, BFCM, holiday, and Amazon deal events…